LAST CHANCE: Gold Rush Color Gone After This Month!

A Fool And His Gold Are Soon Parted...

The Dodge//SRT brand is known for its brightly colored muscle car lineup. Throughout the past 15 years, the Dodge//SRT brand has re-introduced modern takes on classic colors like F8 Green, B5 Blue, Sublime, Plum Crazy, Go ManGo, just to name a few. The American performance has also created some modern classics like Destroyer Gray, IndiGo Blue, Frostbite, Hellraisin, and Smoke Show

2021 Dodge Challenger SRT Hellcat Redeye in Gold Rush. (Mancari’s Chrysler Dodge Jeep® Ram).

One particular color this year, that got a lot of attention was “Gold Rush”. Originally called “Fortuno’s Gold” when it debuted at the 13th annual SoCal LX Springfest back in 2018 after the event’s founder, Gold Rush finally was added to the production lineup last year on the Challenger 50th Anniversary Limited Edition.

2021 Dodge Challenger SRT Hellcat Redeye in Gold Rush. (Mancari’s Chrysler Dodge Jeep® Ram).

For the 2021 model year, Gold Rush was originally announced as a new color option exclusively for Challenger high-performance models like the T/A 392, Hellcat, and Hellcat Redeye variants. It didn’t take long for Charger fans to start expressing their interest, so Dodge//SRT announced that Gold Rush would be available on Charger R/T, Scat Pack, Scat Pack Widebody, SRT Hellcat, and SRT Hellcat Redeye models. All Gold Rush cars had to be equipped with a Satin Black hand-painted hood, roof, and decklid. 

2021 Dodge Challenger SRT Hellcat Redeye in Gold Rush. (Mancari’s Chrysler Dodge Jeep® Ram).

Unfortunately, all good things must come to an end. Thanks to our dealer connections, we know that at the end of this month, production will end with this unique color. 

Dodge//SRT Internal Note To Dealers. (Dodge).

With the ongoing pandemic, semi-conductor shortage, as well as a plastic shortage for the automotive industry, it is already hard enough to get a car ordered the way you want it. So for those who looking to custom order a Gold Rush-colored Charger or Challenger, this is your absolute chance to do so.

2021 Dodge Challenger SRT Hellcat Redeye in Gold Rush. (Mancari’s Chrysler Dodge Jeep® Ram).

You can contact your local Dodge//SRT dealer for more information on allocation and ordering questions. 

The 2021 Dodge Challenger SRT Hellcat Redeye shown in this article, is currently available at Mancari’s Chrysler Dodge Jeep® Ram as of the publication of this article. The 2021 Dodge Charger SRT Hellcat Redeye featured in the main image appears to be sold, comes from Kufleitner Chrysler, Dodge, Jeep, Ram Boardman. However, they do appear to have several 2021 Dodge Challenger T/A 392 Widebody models, in Gold Rush still in stock.

2021 Dodge Challenger SRT Hellcat Redeye in Gold Rush Image Gallery:

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Robert S. Miller

Robert S. Miller is a diehard Mopar enthusiast who lives and breathes all that is Mopar. The Michigander is not only the Editor for MoparInsiders.com, 5thGenRams.com, and HDRams.com but an automotive photographer. He is an avid fan of offshore powerboat racing, which he travels the country to take part in.

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Disappointing, but glad it made it to the mix. As the previous owner of a 2005 Legend Lime Mustang GT and a 2007 Grabber Orange Mustang GT, I can personally attest to the appeal of these high-impact colors amidst the sea of dull, neutral finishes. Owning a muscle car is anything but conservative, and the wild colors illustrate how wild these cars really are! I currently own a 2019 B5 Blue Challenger; I've never tired of seeing B5 Blue on any Mopar over the years, both old and new.

I'm glad Dodge takes chances by offering spicy alternatives to drab colors.

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