A lot of people were upset when they heard that the high-impact color B5 Blue was being discontinued on the Challenger and Charger (except the very limited Charger SRT Hellcat 50th Anniversary Daytona Edition) models for 2020. However, Dodge wasn’t coming into the new year without adding a new blue into the mix. Enter the newest color to adorn the Dodge muscle car lineup, Frostbite.
Frostbite was originally shown off to Mopar enthusiasts at the annual SoCalLX’s Springfest 13 by the FCA Product Design Office, a couple of years ago and proved to be a big enough hit that it won itself into the color lineup. Dodge unveiled the new color on the introduction of the new 2020 Dodge Charger SRT Hellcat Widebody.
Now Dodge has announced that it is opening availability of the new color this month on all of its 2020 Dodge Challenger and Charger trim-levels. So it doesn’t matter if you are driving the new V6-powered 2020 Dodge Charger GT AWD or a 797 horsepower 2020 Dodge Challenger SRT Hellcat Redeye Widebody, you now get the new Frostbite blue on your favorite model.
On another note, the FCA Product Design Office will also be returning to Springfest this year to introduce even more colors for fans to vote on. The only way to vote on the colors will be if you attend Springfest 15 in person. You can visit the event’s Facebook page for more information surrounding the March 20th and 21st event.
For more information on the ordering process to get your own Frostbite colored Charger or Challenger or to search incoming dealer inventories, you can contact your local Dodge dealer.
So what do you think of the new Frostbite blue? Do you like it more than the popular B5 Blue color? Leave your comments below.