The Dodge brand is known for its limited-edition models and one of the models that Challenger fans have been waiting for is finally here. Back in November, Dodge introduced its 50th Anniversary limited-edition lineup for the 2020 Dodge Challenger at the L.A. Auto Show. The 50th Anniversary models are filled with unique retro styling cues, custom interior features, high-impact colors, and unique wheel designs. But the good news is, these models are arriving at Dodge dealers now.
A body-color “Shaker” hood scoop is standard on all HEMI V8 models and marks the first time that the iconic Shaker hood scoop has been featured on a Challenger Widebody model. The popular performance Pentastar V6 models are equipped with the standard hood, however, it is hand-painted in Satin Black just like the Shaker hood models.
Each 50th Anniversary Edition will have a custom look, straight from the factory with a standard black-wrapped roof and decklid. Challenger 50th Anniversary logo badges appear on the grille and spoiler in the new “Gold School” finish. Fender badges are also finished in “Gold School.” The standard Satin Black fuel-filler door with heritage “FUEL” lettering adds a touch of nostalgia. The 50th Anniversary Edition also features Gunmetal brake color when fitted with Brembo brakes, optional on GT and R/T, standard on R/T Scat Pack and R/T Scat Pack Widebody.
To celebrate its golden anniversary, the Challenger also introduces an all-new 50th Anniversary color, appropriately named Gold Rush. It joins the limited exterior paint palette of six other high-impact colors that are available with the 50th Anniversary Edition, including Frostbite, Hellraisin, Sinamon Stick, TorRed, F8 Green, and Go Mango.
Commemorating the original model year of the Challenger, 1970, there will be 70 numbered units of the following four models (GT, R/T, R/T Scat Pack, and R/T Scat Pack Widebody) in each high-impact color.
From the steering wheel to the instrument panel, startup screens, gauge faces, seatbacks, door bolsters, and floor mats, the 50th Anniversary theme extends into the Challenger’s athletic interior. Black, heated and ventilated Nappa leather and Alcantara suede performance seats feature Sepia accent stitching and embroidered “50” logo seatbacks. The Sepia accent stitch appears throughout the interior on the Instrument Panel (IP), door panels and armrest, center console lid, seat faces and the suede, flat-bottom steering wheel.
Real carbon fiber IP and console bezels with a copper weave and Alcantara door bolster featuring a unique accent stitch create a premium cockpit feel that is unique to the 50th Anniversary Edition. Premium Berber floor mats feature an embroidered “50” logo. The 50th Anniversary Edition features a startup animation on the Electronic Vehicle Information Center (EVIC) screen that showcases the 1970 Challenger and unique white-faced gauges with yellow accents.
The “Dodge Power Dollars” incentive does apply to the 50th Anniversary Edition as well. You can contact your local Dodge dealer for more information and availability. The particular car shown in the photos in currently in inventory at San Antonio Dodge in San Antonio, Texas.
2020 Dodge Challenger R/T Scat Pack Widebody 50th Anniversary Edition in TorRed Image Gallery: