Last year, Dodge//SRT rolled out it’s “Dodge Power Dollars” campaign and it was a huge success. During the last half of 2019, Dodge has its best 6-month sales for its muscle car lineup in its history. The “Brotherhood of Muscle” grew by 84,216 vehicles in the second-half of 2019 with its Challenger and Charger models. It also pushed Dodge’s four-door Charger muscle car to its best sales year since 2013 with a total of 96,935 units sold, while the Challenger surpassed 60,000 units in 2019 – which was more than double the sales of when the car made its debut.
Several weeks ago, we told you that Dodge//SRT was continuing the program going into 2020, for the 2019 model year Challenger and Charger models still leftover in vehicle inventories. Well, this morning Dodge//SRT announced that it was extending the program for its 2020 Dodge Challenger and Charger models as well.
That’s right, starting today customers across the United States who purchase any 2020 Dodge Challenger or Dodge Charger model will get a $10 per horsepower cash allowance through Dodge Power Dollars 2020. This includes the new 2020 Dodge Charger widebody models, as well as the 50th Anniversary Dodge Challenger models.
“Our Dodge performance enthusiasts are drawn together by their love of American muscle. And Dodge Power Dollars has tapped into something very powerful,” said Tim Kuniskis, Global Head of Alfa Romeo and Head of Passenger Cars – Dodge, SRT, Chrysler and FIAT, FCA – North America. “So we’re now making Dodge Power Dollars available on any 2020 model-year Charger or Challenger to make it even easier for our fellow horsepower addicts to join ‘The Brotherhood of Muscle.’”
To celebrate these new and loyal members of “The Brotherhood of Muscle,” Dodge is launching a new social media campaign this Spring called #TheMuscleBehindUs, where it will tell the stories about what fuels the brand’s passionate performance enthusiasts, why they love Dodge, why they love their performance vehicle and what it means to be a part of the Dodge//SRT family. These videos will be featured across the Dodge social media channels.
For a chance to be featured in this new social series, all Dodge owners can send in their stories along with pictures of their ride via social media with the hashtag #TheMuscleBehindUs. The brand will then create videos and content to share with its millions of followers.
|R/T Scat Pack||485||$4,850|
For more information regarding the “Dodge Power Dollars” campaign for the 2020 model years or to search current inventory, you can contact your local Dodge//SRT dealer.