Dodge Unveils Challenger 50th Anniversary Edition Package In LA:

Package Brings Back Retro Cues, With Some Modern Treatments...

This morning, the Dodge brand kicked off the 50th anniversary of the iconic Dodge Challenger nameplate with an unveiling of a new limited-edition Challenger 50th Anniversary at AutoMobility LA. While the top trim levels are usually the cars that are slated for special edition run, Dodge is making sure buyers of the GT RWD, R/T Shaker, R/T Scat Pack Shaker, and Challenger R/T Scat Pack Shaker Widebody owners can jump in on the fun too.

2020 Dodge Challenger 50th Anniversary Edition. (Dodge).

“2020 marks the 50th Anniversary of the Dodge Challenger, one of the most storied muscle cars in history,” said Tim Kuniskis, Global Head of Alfa Romeo and Head of Passenger Cars – Dodge, SRT, Chrysler and FIAT, FCA – North America. “That history was built on a few key things: big attitude and big muscle, loud colors and loud exhausts, and an enthusiast community that is as unique and diverse as our special editions. So, to commemorate the 50th, we’re celebrating with a cool new special edition that checks all of these boxes.”

Blending even more of its 1970s-era retro flavor, the 2020 Dodge Challenger 50th Anniversary Edition models include high-impact paint exterior colors, a body-colored Shaker hood scoop on HEMI models, Illuminated Air Catcher headlamps feature 50th Anniversary Edition LED-illuminated “50” logos, a new wheel finish, and custom touches done to the interior. 

2020 Dodge Challenger R/T Scat Pack Widebody 50th Anniversary Edition. (Dodge).

This will also be the first time ever, that a Challenger R/T Scat Pack Shaker Widebody will get a Shaker hood option from the factory. It is also the first time we have seen a body-colored Shaker hood as well, which Dodge and Mopar showcased on the SpringFest 13 “Fortuno’s Gold” Challenger T/A Shaker Concept.

Each of the 50th Anniversary Edition cars will feature a custom look, with Satin Black hand-painted hood and black-wrapped roof and decklid graphics, which will accent the seven available colors on the 50th Anniversary Edition cars. Those colors will include the new Frostbite, Hellraisin, and Sinamon Stick colors, which will join legendary high-impact colors like TorRed, F8 Green, and Go ManGo. There is also a new color being introduced on the 50th Anniversary Edition called “Gold Rush”, we believe it to be the same colors as the Fortuno’s Gold color from the T/A Shaker Concept. Now, only 70 units of each color for each trim will be produced, so this is a limited edition run.

2020 Dodge Challenger R/T Shaker 50th Anniversary Edition. (Dodge).

The 50th Anniversary Edition cars will also receive special Challenger 50th Anniversary logo badges on the grille as well as the spoiler, in a new “Gold School” finish. Fender badges will also get the “Gold School” finish as well. The cars will also feature a Satin Black fuel-filler door with the heritage “FUEL” lettering, deepening this limited edition’s connection with the 1970 Dodge Challenger.

When it comes to wheels, Dodge is making sure that these models stand out from the rest of the lineup. Each of the 50th Anniversary Edition Challengers will also get the “Gold School” finish on their wheels no matter the package.  For cars that are fitted with the Brembo brake packages (which are optional on GT and R/T, and standard on R/T Scat Pack and R/T Scat Pack Widebody), they will feature Gunmetal colored brake calipers.

2020 Dodge Challenger R/T Shaker 50th Anniversary Edition. (Dodge).

Inside, the 50th Anniversary Edition models will get a look unique to its self. Special edition black, heated and ventilated Nappa leather with Alcantara insert performance seats featuring Sepia accent stitching and embroidered “50” logo seatbacks, are the first thing you will notice getting in. The Sepia accent stitch continues throughout the rest of the interior on the Instrument Panel (IP), door panels and armrest, center console lid, seat faces and the suede, flat-bottom steering wheel. Premium Berber floor mats feature an embroidered “50” logo is also included.

Dodge added real carbon fiber to the IP and console bezels with a copper weave. While the Electronic Vehicle Information Center (EVIC) screen, gets a special splash screen upon startup featuring a 1970 Dodge Challenger. All 50th Anniversary Editions will get a unique set of white-faced gauges with yellow accents as well and a passenger-side IP badge displays the Challenger 50th Anniversary logo and is color-matched to the exterior; each vehicle is identified as “x out of 70.”

From the steering wheel to the instrument panel, startup screens, gauge faces, seat backs, door bolsters and floor mats, the 50th Anniversary theme extends into the Challenger’s athletic interior.

50th Anniversary Edition Pricing Index:

  50th Anniversary Edition
Option U.S. MSRP
Challenger GT RWD $4,995
Challenger R/T Shaker $5,495
Challenger R/T Scat Pack Shaker $5,995
Challenger R/T Scat Pack Shaker Widebody $5,995

Note: All prices exclude $1,495 destination charge

Now, for our friends in Canada, Dodge has limited the 50th Anniversary Edition to one model and one color choice. Dodge Canada will release a 70 unit run of the Scat Pack 392 Shaker 50th Anniversary Edition in Go ManGo. The Canadian package will feature all of the same equipment as the American version, but will just be limited to that one color and trim. Pricing has not been released at this time for that car.

2020 Dodge Challenger 50th Anniversary Edition. (Dodge).

As for the Challenger SRT Hellcat and SRT Hellcat Redeye models, they will feature a 50th Anniversary grille badge for the 2020 model year as standard equipment.

So what do you think of this new 50th Anniversary Edition package for the Challenger? Dodge has said that this was only the beginning of celebrating the iconic muscle car’s anniversary. So what else would you like to see this year? Leave your comments below.

2020 Dodge Challenger 50th Anniversary Edition Image Gallery:


Robert S. Miller

Robert S. Miller is a diehard Mopar enthusiast who lives and breathes all that is Mopar. The Michigander is not only the Editor for MoparInsiders.com, 5thGenRams.com, and HDRams.com but an automotive photographer. He is an avid fan of offshore powerboat racing, which he travels the country to take part in.

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