With the introduction of the 2020 model year, the iconic Dodge Challenger muscle car nameplate is officially turning 50 years old. The Dodge brand announced that they would be kicking off the 50th anniversary of their two-door muscle car at starting tomorrow, at the AutoMobility LA show, tomorrow morning. Dodge is showcasing 50 Dodge Challengers, both classic and modern, at a special event at the show from 7:00 am to 8:30 pm PST (Pacific Standard Time).
On display will be a handful of Challenger from the Chrysler Historical Collection, as well as celebrities, and diehard Challenger fans. Dodge will have the car that started the modern Challenger movement, the 2006 Dodge Challenger R/T Concept, as well as the record-setting 2018 Dodge Challenger SRT Demon that Leah Pritchett drove to a recent 8.60-second quarter-mile pass.
Now, a number of people have messaged us throughout the week regarding the Dodge.com Build & Price configurator for the 2020 Dodge Challenger that recently went live. If you go to the Build & Price for any of the Challenger SRT Hellcat and Hellcat Redeye models, you will notice that the classic “Challenger” script badge now showcases a “50” next to the text.
We know that the brand will be celebrating the 50th anniversary all year long, so we can’t wait to see what they have in store.