Is RAM Building A New Midsized Pickup Truck?

Will It Come To The U.S. & Canada?

It’s been a decade since the RAM brand axed the midsized Dodge Dakota from its lineup. The Dakota, once a leader in the segment for being the first to offer a V8 engine option as well as the first true four-door offering, became too expensive and ended up becoming too close in price to the bigger Ram 1500 model which ultimately leading to its demise. 

2010 Dodge Dakota TRX4. (Dodge).

Since 2012, many former Dakota customers have asked RAM to bring back the nameplate on a modern midsized offering. While RAM said a midsized pickup was coming in a 2018 press conference during the former Fiat Chrysler Automobiles’ Capital Market’s Day event. The RAM brand has offered smaller pickups to its lineup in other parts of the globe like the Ram 700 (Fiat Strada) in Mexico and Latin America, Ram 1000 (Fiat Toro) in Latin America, and the Ram 1200 (Mitsubishi Triton/Fiat Fullback) in the Middle East. But it seems that RAM might be ready to produce a true midsized pickup in the near future, however, it probably won’t reach the United States or Canada.

2017 Ram 1200 SLT Double Cab 4×4. (Ram Middle-East).

It appears that due to the growing pickup market in Latin America, RAM will indeed build a true midsized offering exclusively for the brand. Our friends at AutoSegredos have released some new information about the vehicle and the brand’s plans to bring it to market by 2024.

2020 Ram 1000 Big Horn Double Cab 4×4. (Ram Columbia).

According to AutoSegredos sources, the new mid-sizer is codenamed ‘Project 291’ and will be built from the Small Wide 4×4 platform used by the current Fiat Toro, Jeep® Compass, Jeep Renegade, and the new upcoming Jeep 598. The report indicates that the pickup would be a true midsized pickup and would even be larger than the popular Fiat Toro offering.

2021 Ram 700 Big Horn. (Ram).

AutoSegredos indicates that it will be more than likely offered in only a diesel powertrain, more than likely being a 2.0-liter Multijet diesel offered in other Stellantis products in the market. Being based on the Small Wide 4×4 platform means that the new RAM would be offered in both front-wheel-drive or four-wheel-drive (4×4) configurations. The report also indicates that the truck would more than likely produced in Latin America and share many design elements with the current Ram 1500, a theme we have seen in the upcoming Fiat Toro refresh.

Again, while it is more than likely we will not see the vehicle in the United States or Canada, RAM will continue to offer the Ram 1500 Classic pickup until 2023 as the most affordable full-size pickup available. Sorry, midsize truck fans.

With new smaller pickups coming to the North American market like the Hyundai Santa Cruz and Ford Maverick, it makes us wonder if Stellantis will be watching the market very closely to see if such a vehicle could be brought to the market.

Robert S. Miller

Robert S. Miller is a diehard Mopar enthusiast who lives and breathes all that is Mopar. The Michigander is not only the Editor for MoparInsiders.com, 5thGenRams.com, and HDRams.com but an automotive photographer. He is an avid fan of offshore powerboat racing, which he travels the country to take part in.

Related Articles

Loading new replies...

I believe a mid-size Ram would be a good addition, and I believe size, not price, will be the most important factor in it’s success, if it is built. If size, not price drives this truck there should be little stealing of Ram sales from one or the other. I don’t believe a FWD truck as outlined here would work, as I believe North American buyers want a RWD truck. Arguments for a midsize Ram are strong, but measuring that decision on the projected Fiat based truck has little relevance and long drawn out studies should have long been completed. Coming late to this game may be a bad outcome and the delay we see is evidence it won’t happen.

Reply 2 Likes

click to expand...

I am in the market for a pickup around the size of the Ford Maverick and Hyundai Santa Cruz but want rear wheel drive.
There are plenty of mid size choices with traditional size beds. And lots of those are bumping up size and price wise to full size pickups.
But there isn't a rear wheel drive based small/midsize pickup with 4 wheel drive and a mini bed. The Gladiator is too large and way too expensive.
Let Ram be different and hit this market.

Reply 1 Like

The 2nd generation Dakota was also built in Brazil, but Daimler shut down the operation within 3 years after it started. The front-drive Fiat based pickups have effectively replaced the Dakota in the Latin American markets. Canada and the US would be the only countries where a midsize rear-drive Dakota could be offered.

The reality is that there will be vey few fleet sales for pickups which can't be plugged in and also have 50km of battery only range. The rental companies may purchase a gas only truck, but with the advent geo-fencing, it's now a whole different ballgame. I don't think there is a business case for a rear drive Dakota replacement. There might possibly be a case something sharing the Jeep Gladiator platform, but its size could be an issue.

Reply Like

click to expand...

Like usual, they’ll wait way to late into the game to bring a mid sized truck to market. Base something off the Gladiator already!
While I’m not a truck person,
I’d like to have a FWD/AWD midsized pickup, but if it’s got to be a re-skinned Fiat anything, I’ll pass.

Reply Like

With the Fake purse Koreans and the Maverick..... They have the product Federalize it and get it here quickly. Lets not be late to game again.

Reply 1 Like

Back to top button