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Meet The New Ram 1000 Pickup For The Colombian Market:

Ram Offers Rebranded Fiat Toro To Colombia...

Since its debut in 2016, a lot of people have wondered why wouldn’t Ram rebrand the Latin American (LATAM) market Fiat Toro pickup and bring it to the United States. There is a simple reason and it is size. The Fiat Toro is smaller than the average modern-day mid-size truck found on most American and Canadian roads.

As Fiat Chrysler Automobiles (FCA) takes the Ram brand to be more global, we have seen many more market-specific Ram vehicles. Enter the rebranded Fiat Toro called the Ram 1000. The all-new Ram 1000 takes aim at small and medium-sized companies or entrepreneurs who require the duties of pickup, the Ram 1000 fits into a niche to compete with pickups of medium size and load capacity something more than half a ton.

Colombian-Spec Ram 1000. (Ram).

Based on the same platform as the Jeep Compass (MP) and Jeep Renegade (BU), the Small Wide 4×4 architecture, the Ram 1000 is a more affordable offering than the Ram 2500. Powered by the 1.8-liter E.TorQ Evo inline-four cylinder engine, which will produce 130 horsepower at 5,750 rpm and 136 lb.-ft of torque at 3,750 rpm. According to the official press release, all models will be based on 4×2 (front-wheel drive) variants and will be equipped with a 6-speed sequential automatic transmission.

Colombian-Spec Ram 1000. (Ram).

Inside the Ram 1000, has roughly the same interior space for the driver and front passenger as a Jeep Compass. The cabin can seat 5-passengers in total. The layout of the dash is very clean in design, while still looking very upscale for a truck. A 5.0-inch Uconnect touchscreen is standard and steering wheel controls are familiar to any recent FCA North American product.

Colombian-Spec Ram 1000. (Ram).

Since the pickup is based on a uni-body design, there is no separation of the cab from the pickup box. This allows the Ram 1000, to have a mid-gate system that drops the rear wall of the cab to have easy access to the box for longer items.

Outside of the Ram 1000 the distinctive Fiat Toro face remains, giving the Ram 1000 an aggressive front end. Proper “Ram 1000” badges found on the doors, look identical to those found on this year’s Ram 1500 Classic models. Ram 1000 also comes with 16-inch aluminum wheels, exterior power mirrors, puddle lights, roof bars in black, front fog lamps, LED daytime running lights, and a cargo box cover.

Colombian-Spec Ram 1000. (Ram).

The Ram 1000 also comes with an array of safety features as standard equipment. Electronic Stability Control (ESC), Traction Control (TC), Hill Start Assist (HLA), ABS + ISO Brake System, Electronic Roll Control (ERC), Predictive Brake Assist (PBA) and ISOFIX child anchors.

Ram has yet to release to pricing, however we do know that Colombia is so far the only country scheduled to receive the Ram 1000 in its lineup.

Colombian-Spec Ram 1000 Image Gallery:

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