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The All-New 2021 Ram 700 Is Mexico Bound:

Ram's Smallest Offering Is Going South Of The Border...

The all-new 2021 Ram 700 redefines the small pickup concept by being the most capable, versatile, safe, technologically advanced in its class, making it the most comprehensive and innovative offering on the small pickup market. The second-generation Ram 700 uses the new MMP (or Modular Platform Pickup) platform which is more rigid and lighter than its predecessor and for the first time, it will be offered in a Single Cab or a four-door Crew Cab model.

2021 Ram 700 Big Horn Crew Cab. (Ram).

With four different models available (SLT Single Cab, SLT Crew Cab, Big Horn Crew Cab, and Laramie Crew Cab), the Mexican market 2021 Ram 700 has the capacity to carry up to five passengers and best-in-class cargo capacity. The 2021 Ram 700 is focused on satisfying both the needs of the industrial, construction, and commercial sectors of the Mexican market as it becomes an ideal tool for anyone who is looking to work hard or play hard.

Under the hood of the new Ram 700 is the new 1.3-liter FIREFLY inline-four-cylinder engine producing 100 horsepower and 99 lb.-ft. of torque in the Mexican market. It has been electronically calibrated to deliver torque at low revs, favoring the performance of the engine in both fuel efficiency and emissions. The 1.3-liter is mated to a 5-speed manual transmission, which features a “Gear Shift Indicator” system optimizing engine performance by notifying the driver on the instrument panel the optimal moment to shift up or down.

1.3-liter FIREFLY inline-four-cylinder engine. (Ram).

Ram 700 models offer front-wheel-drive across the lineup, providing immediate coupling of the drive wheels to the powertrain favoring the 1.3-liter FIREFLY inline-four-cylinder engine’s performance and optimum fuel consumption due to the reduction of weight by mechanical components and better-using energy by not requiring its transfer to a great number of separate components of the differential. The front-wheel-drive system also offers a more rapid response in acceleration and traction when driving on surfaces like sand, gravel, or icy pavement.

On the exterior, the 2021 Ram 700 features a new honeycomb front grille with similar styling to the rugged 2021 Ram 1500 Rebel. It also ditches the familiar “Ram Head” logo for the silver-tone “R-A-M” logo found across the newer Ram 1500, 2500, and 3500 lineups.

2021 Ram 700 Laramie Crew Cab. (Ram).

Ram has also integrated a front LED lighting system for the first time on the Ram 700. The new lights produce a lower heat intensity, as well as a better quality of exterior light with a greater luminous intensity that improves visibility for the driver in the darkest conditions on the top-tier Laramie models. Other models get standard halogen headlights with blacked finished lenses. 

Through the MPP platform, it was also possible to house a new front and rear suspension thinking about improving the vehicle’s comfort and handling. There are new springs, shock absorbers, and geometry, as well as a new suspension crossbar and stabilizer bar at the front, and a new rear axle. The new Ram 700 also features a higher ground clearance of 8.4-inches and even better approach and departure angles with up to 24º on entry and up to 28º on exit, which is best-in-class.

In addition, the new positioning of the rear suspension allowed for a greater load width in the bucket. This means that the Regular Cab models can hold 1,354-liters (or 47.8 cubic feet) of volume, while Crew Cab models can hold 844-liters (or 29.8 cubic feet). The load capacity also goes further and ranges from 650 kg (or 1,433 lbs) in the five occupant version to up to 720 kg (or 1,587 lbs) in the entry-level configuration. That is more load capacity than most of the models of the last-generation Dodge Dakota.

2021 Ram 700 SLT Regular Cab. (Ram).

2021 Ram 700 SLT Regular Cab:

Each of the individual trim levels has its own unique look. Starting with the entry-level of the 2021 Ram 700 SLT Regular Cab, the compact pickup is perfect for the worksite. Even though it is priced on the cheaper end of the spectrum, the Ram 700 SLT features halogen headlamps and daytime running lights (DRLs), textured black side mirrors, textured black front and rear fascias, black door handles, 15-inch steel wheels, black grille with “R-A-M” lettering, Bedliner, awning ladder bars, and textured black side stickers.

Inside the 2021 Ram 700 SLT Regular Cab features the following standard equipment incorporating AM / FM / USB / Bluetooth tuning radio, and 2 door speakers, audio controls at the wheel, air conditioning and heating with manual intensity and position control, central console with 12-volt power connector, manual ascent and descent windows, manual door lock, manual side mirror adjustment, central keypad with flashing light control, side lighting cargo area and differential lock. Seats come standard in Dark Gray Heavy Duty cloth. Other features include driver’s seat height adjustment, height adjustable headrests, driver and passenger visors with vanity mirror, and fixed medallion rear window.

2021 Ram 700 SLT Crew Cab. (Ram).

2021 Ram 700 SLT Crew Cab:

Adding to the entry-level SLT for 2021, the new four-door Crew Cab offers all of the same standard features as the Regular Cab but with the ability to fit up to a crew of five passengers inside. Front and rear seats both feature height adjustable headrests, while the second row is designed for ergonomics and safety of three passengers. The only other change between the Regular Cab and Crew Cab is the addition of two more stereo speakers for the rear doors.

2021 Ram 700 Big Horn Crew Cab. (Ram).

2021 Ram 700 Big Horn Crew Cab:

In the middle of the lineup is the Big Horn trim, representing the perfect balance between capabilities and comfort. The Big Horn trim is only available in the five-passenger Crew Cab configuration. Big Horn models feature a sporty exterior design with body-color fascias and door handles and wearing 15-inch aluminum wheels. The Big Horn features halogen headlamps with daytime running light (DRL), body-colored side mirrors with turn signal indicator, skid plate engine crankcase, black grille with “RAM” lettering, black textured B-post, Bedliner, cargo area cover, and awning ladder bars.

On the inside, the Big Horn models feature a 3.5-inch thin-film-transistor (TFT) cluster, power side mirror adjustment, power windows, steering wheel with audio controls, remote keyless locks, and power locks. Other options include a 7-inch Uconnect touchscreen with Apple CarPlay and Android Auto, reverse camera with active guidelines, rear ParkSense backup sensors, control function controls, tweeter added into the A-pillar, air conditioning. In addition, there is an extended center console with storage compartments, USB and AUX ports, a 12-volt power supply in the center console, and premium grey TREK cloth seats.

2021 Ram 700 Laramie Crew Cab. (Ram).

2021 Ram 700 Laramie Crew Cab:

The all-new 2021 Ram 700 Laramie is the new benchmark in luxury and technology in the compact pickup segment. Its exterior combines refinement and sportiness with LED headlamps and daytime running light (DRL), body-colored side mirrors with turn signal indicator, body-colored front fascia, body-colored door handles, crankcase protection plate motor, the front bezel on the front fascia, roof sidebars, grab bar extensions, tarpaulin tonneau cover, halogen fog lamps, 15-inch aluminum wheels, and ParkSense rear backup sensors. Laramie models are only available in the Crew Cab configuration.

While most of the interior of the Laramie is a carryover from the Big Horn, the Laramie sets itself apart with a leather interior and leather-wrapped steering wheel in a gray tone made from high-quality leather materials with fabric inserts.

2021 Ram 700 Laramie Crew Cab. (Ram).

 As for pricing, the compact 2021 Ram 700 SLT Regular Cab has a starting Manufacturer Suggested Retail Price (MSRP) of $244,900 MXN (or about $12,195 USD). For those looking at the more luxurious Laramie Crew Cab models, it will set you back $334,900 MXN (or about $16,677 USD).

The Ram 700 is best described as the modern-day Dodge Rampage but with the twist of a four-door option. For those hoping that the Ram 700 will make it to the United States or Canada, it is very doubtful. Currently, the new Ram 700 is designed for LATAM countries and currently does not meet safety requirements for both the American and Canadian markets.

  2021 Ram 700 SLT Regular Cab 2021 Ram 700 SLT Crew Cab 2021 Ram 700 Big Horn Crew Cab 2021 Ram 700 Laramie Crew Cab
MXN Pricing: $244,900 $269,900 $289,900 $334,900
Or Equal To         
US Dollars: $12,195 $13,440 $14,436 $16,677
Canadian Dollars: $15,822 $17,437 $18,730 $21,636

 

Robert S. Miller

Robert S. Miller is a diehard Mopar enthusiast who lives and breathes all that is Mopar. The Michigander is not only a Co-Editor for MoparInsiders.com, 5thGenRams.com, and HDRams.com but an automotive photographer. He is an avid fan of offshore powerboat racing, which he travels the country to take part in.

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I'd like to see it offered in the United States, Maybe small release in the South West. Small UT market is absent in the US.

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I'm hoping that this will sell in Mexico. For some reason FCA doesn't have good numbers down there.

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I'm hoping that this will sell in Mexico. For some reason FCA doesn't have good numbers down there.

Well what you don't know from the news is how devastating Covid is down there, our numbers are pitiful also, our local employees says it much worse than is being reported or the government is letting on.

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Well what you don't know from the news is how devastating Covid is down there, our numbers are pitiful also, our local employees says it much worse than is being reported or the government is letting on.

I wasn't referring to Covid situation. It was in general, pre-Covid. I'm always shocked to see how different are for example Brazilian and Mexican markets. Just for example how many Toros, Compasses and Renegades FCA sold in Brazil and compare it to Mexico.

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IDK why countries are different. Where I have visited Pickups seem to be the most popular.

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