Ram is poised to impact the South American market with its latest creation significantly, the 2024 Ram Rampage. Designed in collaboration with Ram engineers based in Auburn Hills, Michigan, this mono-block pickup promises to revolutionize the region’s automotive industry. The upcoming release marks Ram’s official confirmation of the new model, which draws inspiration from the popular Fiat Toro.
With teaser images of the exterior design already stirring excitement, Ram has now offered a glimpse into the Rampage’s stunning interior.
Ram continues to captivate enthusiasts by sharing four enticing shots of the Rampage’s interior. Each image provides a closer look at the Rampage’s well-crafted cabin, designed to offer comfort, convenience, and cutting-edge technology.
- Steering Wheel: The teaser images highlight the Rampage’s sleek and sporty steering wheel, designed to provide excellent grip and enhanced control. The well-positioned controls on the steering wheel offer easy access to various vehicle functions, ensuring a seamless driving experience.
- Uconnect 5 Infotainment Touchscreen: The 10.25-inch Uconnect 5 infotainment touchscreen takes center stage on the Rampage’s dashboard. This high-resolution display offers a user-friendly interface, providing access to a multitude of features, including navigation, entertainment, connectivity, and vehicle settings.
- Embossed Seat Design: Ram pays attention to detail with its embossed seat design, featuring the prominent R-A-M text. This exclusive touch adds a touch of luxury to the cabin while reinforcing the vehicle’s brand identity. The seats themselves offer exceptional comfort and support, making long drives a pleasure.
- Rotary Shifter Dial: The interior shots also reveal the Rampage’s rotary shifter dial, which replaces the traditional gear lever. This intuitive and space-saving feature enhances the overall aesthetic of the cabin while ensuring effortless gear shifting.
Accompanying the teaser images is an insightful video featuring interviews with key members of Ram’s design team. Peter Fassbender, Vice President of Design, and Daniel Gerszhon, Head of Exterior Design from Stellantis South America, provide their insights into the development of the Rampage. They are joined by Mark Trostle, Global Vice President of Design at Ram, and Ralph Gilles, Global Head of Design at Stellantis.
We still are continuing to hold out that Ram will consider to bring this truck to the North American market, to compete with the highly successful Ford Maverick and Hyundai Santa Cruz. But only time will tell, if Ram will listen to its fan base.