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With Three Weeks Left In The Year, Can Ram Pull Off Another Second Place Sales Finish?

Will Ram Be Able To Steal Second Place From Chevrolet 2 Years In A Row?

Last year the Ram Truck brand hit a massive milestone when they were able to finally steal the second place sales spot from the Chevrolet Silverado for the first time. Ram pickup sales were up 18% over 2018 with 633,394 Ram trucks sold in the U.S, while perennial second-place sales finisher Silverado was down 2.55% with 570,639 trucks sold.

2020 Ram 1500 Rebel and 2020 Ram 2500 Power Wagon. (5thGenRams).

The tide has changed through the third quarter of this year, with the Silverado taking back the second place spot ever so slightly. From January up until October, Chevrolet has sold 409,967 Silverados, compared to 402,410 Ram pickups giving them a lead of 7,557 trucks. Not only does that make it a tight race, but during Q3 of this year, 145,525 Silverados found new homes while Ram sold 156,157 pickups, edging the Silverado out that quarter by 10,632 units.

(L to R) Chevrolet’s 2020 Silverado and 2020 Silverado 2500 HD High Country. (Chevrolet).

This last quarter is definitely going to be interesting as both brands have introduced new features for 2021 models, which have been arriving on dealer lots for the past few weeks, while Ford has launched an all-new F150, which has been arriving on dealer lots as well.

Another interesting note is that through Q3 of this year, all brands are down double-digit percentages except for the GM twins. The Silverado is essentially flat through Q3, and the Sierra is up 6.7% for the year compared to Q3 of 2019.

2020 Ram 1500 Limited Black Crew Cab 4×4. (Ram).

Will Ram pass Chevrolet this quarter to get the second place spot two years in a row? We will know in early January.

Here is the full-size truck market breakdown through Q3:

Sales (U.S) Q3 2020 Q3 2019 Change YTD 2020 YTD 2019 Compared to last year
             
Ford F-Series 221647 214176 3.50% 589034 662574 -11.10%
Chevrolet Silverado 145525 153853 -5.60% 409967 409316 0.00%
Ram Pickups 156157 161635 -3.00% 402410 461115 -13.00%
GMC Sierra 67812 66198 0.02% 174645 163601 6.70%
Toyota Tundra 27934 31565 -12.00% 76814 86062 -11.10%
Nissan Titan 7207 7386 -2.40% 19403 25412 -23.60%
Third-quarter full-sized truck sales 2020 compared to 2019 (MoparInsiders)
Full-size truck sales through Q3 2020-2019 (MoparInsiders)

Jared B

Jared founded MoparInsiders and is a 36-year-old automotive enthusiast from Vancouver, British Columbia. He took an interest in cars at a very young age and has been interested in them ever since. His hobbies include photography, videography, drag racing and auto detailing. He currently owns and drives a 2020 Jeep Grand Cherokee Trackhawk, 2020 Ram 3500 and rides a 2017 Kawasaki Ninja 650.

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It is really going to be interesting to see how this shakes up. The Silverado started the year way ahead of Ram, but Ram has been reeling them in the past half of the year. Obviously, if Q4 goes the same way Q3 did Ram will get the second-place spot. Obviously, with the whole pandemic, this definitely isn't a normal year but it looks like it hasn't been affecting the GM twins. Ford sales are down but that could also be people waiting for the 2021 F150, and the Tundra/Titan trucks have been sliding for years.

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I am really hoping for another win by Ram. With all their awards of late and the 3rd consecutive Motor Trends T.O.T. Year award should swing a lot of new buyers.

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Well, this well GM finally got single cab back into inventory. Manley's chart back in 2018 showed how Single cabs have shrunk to very small part of the market. But within the single cab segment its pretty much Chevy, so that's a nearly quarter of Chevy sales. GM is adding back Oshawa back into production mix, but configuring at one-third the space which is good for 250,000 annual units.

So medium term, Stellantis needs another RAM plant, especially as COVID seems to have only increase the North American shift to Pickup trucks.

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It is all about capacity, Ram could run for 1 if they could make enough of them.

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Capacity is definitely an issue. I can't remember if plans have been laid out for JNAP after Grand Cherokee goes to Mack and Durango goes body on frame?

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