Love it or hate it, the electrified age of vehicles is here. Ram unveiled its Ram 1500 Revolution Battery-Electric (BEV) Concept on Thursday evening, showcasing the automaker’s innovation ideas for where it plans on taking its future lineup of BEV vehicles.
Now, while the internal combustion engine (ICE) powered Gen5 Ram 1500 will soldier on its own path, the Ram 1500 Revolution BEV Concept gives us a glimpse of what type of truck is expected to come out of Auburn Hills using the latest electrified technologies.
To help better understand the development process of the Revolution BEV Concept, the Ram Design Studio has released a number of videos dubbed the “Creator Series” to help the public better understand their methods as the industry shifts to electrification.
So we figured we would take a look at each of the Creator Series videos, to see what kind of work went into the development of the Ram 1500 Revolution Concept and the upcoming Ram 1500 BEV which is due to hit the streets in 2024.
The Perfectionist –
See why Ralph Gilles, Chief Design Officer, believes the Ram Revolution BEV Concept can set the standard for the future of electric trucks.
The Artisans –
Learn why La Shirl Turner, Head of Advanced Color & Materials, and Chris Benjamin, VP of Interior Design, believe sustainable material design offers new possibilities for the Ram Brand.
The Innovator –
See why Ram Design Manager Lou Gasevski thinks electrification is a platform prime for innovation.
The Futurist –
See how Ram User Experience Lead Youjin Kim’s imagination guides him to design better UX.
The Collector –
Learn how Ryan Nagode, Chief Designer of Ram Interiors, draws inspiration from everyday tools to design the future.
The Conductor –
See how Mark Trostle, Head of Ram Trucks Exterior Design, is pushing the boundaries of what a truck can be.
The Builder –
Learn how Ram Modeling Supervisor Brian Lucia drew inspiration from restoring his own Ram truck when shaping the exterior of the Ram Revolution BEV Concept.
The Luminary –
Learn why Ram Brand CEO Mike Koval views electrification as an opportunity for the Ram Brand to continue its innovative legacy.