Known as the vehicle that best embodies the Jeep® spirit, the Wrangler offers unparalleled off-road capability. The model is the true icon of the brand. Awarded worldwide and desired by many, the Jeep Wrangler offers advanced and efficient engines, unmatched freedom, superior dynamic behavior on the asphalt, and a series of innovative security and technology features. With all these attributes, the model can now be proud also for having managed to increase its sales in Brazil by 58% in the middle of 2020.
“These are numbers of very different proportions from other Jeep models, such as Compass or Renegade, but it is very worthwhile to highlight this relevant growth. The Jeep Wrangler is part of a specific vehicle niche, with adventurous, passionate, and loyal customers. Our goal with him is not even to have large volumes. It is the ultimate icon of DNA Jeep, representing the spirit and authenticity that customers crave. With the pandemic, the automotive industry saw a huge change in its numbers. However, the Jeep Wrangler was able to row against the tide. Not only did it escape the drop in marketing, but it also managed to increase.
The stock of the first batch of the new Rubicon, which was launched in Brazil in late April, ended in three months even though it was the top of the range. In addition, the Sahara version has accelerated sales a lot. Undoubtedly, it is a different model, the customer insists on having the Wrangler because he knows what he wants – all the freedom, tradition, and off-road capability of the Jeep that he translates ”, says Alexandre Aquino, senior manager of the Brand Jeep for Latin America.
Produced at the original Jeep factory in Toledo, Ohio, the Jeep Wrangler is available in the Brazilian market as a Sahara, Unlimited Sahara Overland, and Unlimited Rubicon. All of them come with the 2.0-liter turbocharged four-cylinder engine delivering 270 horsepower and 295 lb.-ft. of torque and mated to an 8-speed automatic.
The Wrangler Rubicon, the most recent version launched in Brazil and maximum representation of the legacy and DNA of the Jeep brand. Rubicon features next-generation Dana front and rear heavy-duty axles, enhanced off-road rock rails, and the Rock-Trac NV241 two-speed transfer case with a 4.0:1 low-range gear ratio. Wrangler Rubicon also includes electric front and rear locking differentials, a disconnecting front sway bar, and 33-inch BFGoodrich KM All-Terrain tires, taking the Wrangler to the highest level of capability.
In addition to the most modern and advanced systems of traction, safety, and all the embedded electronics, the Jeep Wrangler was designed to overcome the most difficult obstacles. A best-in-class approach angle of 44 degrees, breakover angle of 27.8 degrees, departure angle of 37 degrees, and a ground clearance of 10.9 inches help the Jeep Wrangler scale the toughest terrain. It is worth mentioning that every Wrangler is born with the Trail Rated seal that proves its off-road potential, by meeting the requirements of Jeep in five aspects: traction, ground clearance, articulation, maneuverability, and submersion capacity.