Since its inception in 1886, the State Fair of Texas has celebrated all things Texan by promoting agriculture, education, and community involvement through quality entertainment in a family-friendly environment. The 2021 exposition runs from September 24th to October 18th. Fiat Chrysler Automobiles (FCA) brands have exhibited at every State Fair of Texas since 1936.
Despite the COVID-19 (or Coronavirus) pandemic, the North Texas tradition has been reimagined. Both the RAM and Jeep® brands will still participate in this year’s event, displaying vehicles along the route for the Big Tex Fair Food Drive-Thru. For many Texans, the Texas Auto Show at the State Fair of Texas is an important part of the annual pilgrimage to Fair Park. RAM and Jeep will provide a new way for fairgoers to get a safe and socially-distanced look at the latest offerings from both brands. Over the next several weekends, attendees will experience displays from the Ram and Jeep brands along the drive-through route.
Recognizing the important role that the State Fair of Texas plays in providing college scholarships to Texas students and the many charities that benefit from the proceeds of the Fair, RAM and Jeep are honored to be a part of the Big Tex Fair Food Drive-Thru.
The RAM brand will have the all-new 2021 Ram 1500 TRX will take center stage for the Ram brand as the quickest, fastest, and most powerful mass-produced truck in the world with a 702-horsepower 6.2-liter supercharged HEMI® V8 engine. The apex predator of the truck world, the Ram 1500 TRX is engineered to handle the most punishing conditions with extreme capability and durability, significantly outperforming every other truck.
Fairgoers also can see the reigning “Truck of Texas,” the Ram 1500, plus several trucks with award designations from Texas Auto Writers Association’s (TAWA) Texas Truck Rodeo, including Ram 1500 Limited – “Luxury Pickup Truck of Texas,” Ram 2500 – “Heavy Duty Pickup Truck of Texas,” Ram 5500 Limited Rancher, and Ram 1500 Lone Star.
Jeep will showcase several award-winning SUVs and the newest edition to the family, the 2021 Jeep Wrangler Unlimited 4xe, providing a new level of efficiency, environmental responsibility, performance, and capability, on and off the road. Wrangler 4xe boasts 375 horsepower and delivers up to 25 miles of pure electric operation for daily commutes while providing nearly silent, zero-emission, open-air freedom without range anxiety. The Jeep display also will include 2021 models of the Jeep Gladiator, the “Off-Road Truck of Texas” as awarded by TAWA, Jeep Wrangler Unlimited Rubicon EcoDiesel, and the luxurious Jeep Grand Cherokee Summit.
For those who are looking to attending…
WHEN: October 2-4, 9-12 and 16-18 from 10 a.m. to 6 p.m.
WHERE: State Fair of Texas, Big Tex Fair Food Drive-Thru
1300 Robert B. Cullum Boulevard, Dallas
Displays are located near Fair Park Coliseum along the drive-through route
HOW: Tickets to the Big Tex Fair Food Drive-Thru may be purchased at bigtex.com
Source: Fiat Chrysler Automobiles