The new car market has turned into a crazy place! Inflation, supply chain shortages, and limited availability of vehicles on lots have continued to play havoc for those looking for a new vehicle.
Those who have opted to order their new vehicle have waited record times to do so, with some learning that the vehicle they ordered is no longer available in the configuration they wanted. On top of that, dealers have been placing huge markups on high-demand vehicles.
But thanks to one of our dealer connections, we are learning what Chrysler is doing to help protect those who were lucky enough to reserve one of their new 6.4-liter HEMI-powered 2023 Chrysler 300C Limited Editions. With only 2,200 units being produced (2,000 in the U.S., 200 in Canada), many have wondered if dealers would be placing large markups on Chrysler’s last hurrah of the V8.
Chrysler sent out a list of guidelines to dealers in its last order guide, saying the following…
• Dealer must follow up with customer within 24 hours of online reservation being submitted
• Customer order must be placed through the online reservation system
• Dealer and customer must agree upon price before securing deposit (MSRP is STRONGLY encouraged)
• Dealer must use PayPal to facilitate customer deposit (Check, Venmo, etc. are prohibited)
• Dealer must contact customer to confirm receipt of deposit
• Customer can cancel order up to D1 Status
• Dealer must refund customer deposit within 48 hours if order is cancelled, and cancel the order in VOIM
• Customer sold order address must match that of delivery address
*If Guidelines are not met, Dealer will not be eligible to receive limited-edition Chrysler 300 allocation
The 2023 Chrysler 300C Limited Edition comes fully equipped with a U.S. MSRP of $55,000 (plus $1,895 for destination). The ordering process consisted of three simple steps: select an exterior color (Bright White, Brilliant Black, or Velvet Red), select a dealer, and submit a deposit.
It makes us curious about how Dodge will deal with the special allocation of its “Last Call” heritage edition models and its dealers.
Nevertheless, it seems that Chrysler is trying to make this car something special for those who were fast enough to pull the trigger on it.
The 2023 Chrysler 300C Limited Edition is scheduled to begin production in February at the Brampton Assembly Plant, in the suburbs of Toronto, Ontario.