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Alfa Romeo Tops Premium Segment In J.D. Power U.S. Sales Satisfaction Index Study!

Italian Brand Scored The Highest Of All The Stellantis Brands In The U.S...

The J.D. Power 2022 U.S. Sales Satisfaction Index (SSI) Study™ measures satisfaction with the sales experience among new-vehicle buyers and those who visit one dealer, only to purchase a vehicle elsewhere. Buyer satisfaction is based on six factors: delivery process, dealer personnel, working out the deal, paperwork completion, dealership facility, and dealership website. Rejecter satisfaction is based on five factors: salesperson, price, facility, variety of inventory, and negotiation.

2022 Alfa Romeo Giulia Quadrifoglio in Ocra GT. (Alfa Romeo).

The Alfa Romeo brand led the way for luxury marques and all Stellantis brands as the top premium brand in the J.D. Power 2022 U.S. SSI Study.

The iconic brand recorded the greatest climb in the 14-brand premium segment, compared with last year’s study, with a 25-point rise to a score of 833. Alfa Romeo’s eight-place jump from ninth place topped the premium brand category.

2022 Alfa Romeo Stelvio Quadrifoglio. (Alfa Romeo).

“Quality of our products and customer care are top priorities for Alfa Romeo, and we are genuinely proud to see our efforts have placed the premium brand at number one among premium brands in the J.D. Power Sales Satisfaction Index,” said Larry Dominique, SVP, head of Alfa Romeo North America. “We are focused on continually improving the overall customer experience of owning an Alfa Romeo, and this is a testament to our intense focus on enhancing the dealership component.” 

2022 Alfa Romeo Stelvio Quadrifoglio. (Alfa Romeo).

Alfa Romeo’s success was complemented by the performances of other Stellantis brands, as Dodge surged 20 points and two places compared with last year, to finish second among mass-market brands. Chrysler also improved – with the latter’s 28-point swell marking the largest increase in the mass-market segment.

2022 Alfa Romeo Stelvio Quadrifoglio in Montreal Green (left) Giulia Quadrifoglio in Ocra GT. (Alfa Romeo).

Jeep® and Ram ranked sixth and seventh, respectively, among mass-market brands, denoting the first time in the study’s history that all eligible Stellantis brands achieved scores that ranked above their segment averages.

Robert S. Miller

Robert S. Miller is a diehard Mopar enthusiast who lives and breathes all that is Mopar. The Michigander is not only the Editor for MoparInsiders.com, 5thGenRams.com, and HDRams.com but an automotive photographer. He is an avid fan of offshore powerboat racing, which he travels the country to take part in.

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They do treat you well for the price, at least at my local dealer.

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Good to see this. And with the Tonale, Alfa might just survive long enough in the US for the large SUV to come to market and the new generation of the Giulia and Stelvio.

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