Alfa Romeo

Happy 110th Anniversary, Alfa Romeo! The Italian Brand Celebrates!

Special Events Kick Off The 110th Anniversary Of The Italian Brand...

The Alfa Romeo brand is celebrating its 110th Anniversary this year. Despite the global COVID-19 pandemic, the premium Italian performance brand is going to continue on with its celebration which starts this morning at 3:30 p.m. CET (Central European Time) or 9:30 a.m. EST (Eastern Standard Time). A Livestream feed from the Alfa Romeo Museum in Arese, Italy below.

The celebration marks the reopening to the public of the Alfa Romeo Museum, on the 110th Anniversary of the brand. The festivities for the anniversary will continue during the following days as well. The Museum will remain open during its usual hours, from 10:00 a.m. to 6:00 p.m. every day until Sunday, June 28th. After that, the hours will be temporarily changed and visitors will be allowed on Saturdays and Sundays.

The Alfa Romeo Museum has a very special surprise in store for its enthusiasts and owner’s clubs. For the first time ever, visitors will have the opportunity to see the permanent collection as well as certain areas that have previously remained closed to the public and were not included in the museum itinerary, which includes the two floors of the Management Center in Arese where the collection is stored. This area is referred to as the “backstage of the Museum” and includes… 

  • An additional 150 vehicles
  • Dozens of automotive, aeronautical and marine engines
  • Hundreds of models, trophies, artworks, accessories
  • A racing motorboat and much more…

During the weekend, the Alfa Romeo Museum is planning Backstage conference dedicated to in-depth presentations of the less known chapters of Alfa Romeo’s history. Two appointments, which were originally scheduled for March and April were cancelled due to COVID-19 pandemic have been rescheduled for Saturday, June 27th (entitled Spider Monoposto Concept – The Extreme Version of the 916) and Sunday, June 28th (entitled 164 Q4 – the Four-Wheel-Drive sedan) will take place in the “Giulia Room” at 3:00 p.m. CET.  The conferences are limited and require booking at [email protected]

Alfa Romeo Museum celebrates the brand’s 110th Anniversary. (Alfa Romeo).

The museum has been organized into three main thematic areas – Timeline (which represents its industrial continuity), Bellezza or “Beauty” (which combines style, design, and lifestyle), and Velocità or “Speed” (a synthesis of technology, sportiness, and driving pleasure). 

Inaugurated in 1976 and entirely rebuilt and refurbished in 2015, the Alfa Romeo Museum has been equipped to welcome the public with a series of safety measures aimed at safeguarding the health of guests and staff. At the entrance, all guests will be thermoscanned to check their temperature, and in case it should be higher than
normal, they will be kindly asked to reschedule their visit for a later date. The use of face masks will be mandatory and specific horizontal signs will remind visitors to respect the rules of social distancing and to follow an itinerary that separates guests entering the exhibition from those exiting.

For more information on The Alfa Romeo Museum in Arese, Italy, you can visit the museum’s website.


Robert S. Miller

Robert S. Miller is a diehard Mopar enthusiast who lives and breathes all that is Mopar. The Michigander is not only the Editor for MoparInsiders.com, 5thGenRams.com, and HDRams.com but an automotive photographer. He is an avid fan of offshore powerboat racing, which he travels the country to take part in.

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