Alfa RomeoStellantis
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Here Is The New Management Team To Lead Alfa Romeo Into The Future:

Looking To Expand In North America & China...

With the recent merger of Fiat Chrysler Automobiles (FCA) and Peugeot S.A. (PSA) completed forming Stellantis. The new corporate identity is shuffling around some management within its portfolio, hoping to widen the range on the global market for some of its brands that have been struggling in certain markets. This includes the Alfa Romeo brand.

2019 Alfa Romeo Tonale Concept. (Alfa Romeo).

Under the new leadership of Jean-Philippe Imparato as its Chief Executive Officer (CEO) who formerly oversaw PSA’s Peugeot brand, the Italian automaker is looking at growing in some key markets around the globe. This includes the North American region and China. Imparato believes he has put together the right team to get the job done, as Alfa Romeo gets ready to launch one of its most important vehicles yet, the Alfa Romeo Tonale later this year.

“[I am] pleased to announce our new global organization. A team made up of people with different skills and backgrounds, fully committed, with an authentic passion for this fantastic Brand”, stated Imparato. “The starting point of an exciting journey. ”

Daniel Guzzafame, Alfa Romeo Product Responsible. (Stellantis).
Daniel Guzzafame, Alfa Romeo Product Responsible. (Stellantis).

Daniel Guzzafame has been appointed responsible for Alfa Romeo Products and reports directly to Imparato. Guzzafame joined FCA Group in 2006, where he held positions of increasing responsibilities as Quality Manager at a global level, operating in Turkey, India, and the United States.

In 2015, Guzzafame joined the “Giorgio Project” and in 2016 he also took responsibility for the Maserati brand’s Product Development Quality. In 2017, he became Customer Experience Manager in the Business Center in Italy. A year later he took the role of Vehicle Value Optimization for the EMEA region. In 2019, he was appointed responsible for Product Portfolio and Alfa Romeo Product Planning for the EMEA region.

Arnaud Lecrerc, Alfa Romeo Brand Strategy & Performance Responsible. (Stellantis).
Arnaud Lecrerc, Alfa Romeo Brand Strategy & Performance Responsible. (Stellantis).

Arnaud Leclerc has been appointed responsible for Alfa Romeo Brand Strategy & Performance and directly reports to Imparato. Leclerc joined the FCA Group in 2018 as UK & Ireland Managing Director. In 2020 was appointed Head of Alfa Romeo Brand for the EMEA Region.

Leclerc also has a wide span of experience in the industry. In 1997, he joined Honda as Marketing responsible for South Europe. In 2001, he joined PSA Groupe assuming till 2006 the role of Responsible for Pricing and Product. He was appointed Europe coordinator for Denmark, Norway, Sweden, Portugal, and Slovenia in 2006. In 2008 he was appointed Citroen Managing Director in Croatia and in the Nordics in 2011. In 2014, he became Managing Director of Citroen in the UK before assuming in 2015 the role of DS Brand development manager and PSA Groupe UK Deputy Director.

Erica Ferraioli, Alfa Romeo and Lancia Pricing Responsible. (Stellantis).
Erica Ferraioli, Alfa Romeo and Lancia Pricing Responsible. (Stellantis).

Erica Feeraioli has been appointed responsible for Alfa Romeo and Lancia Pricing.  She will report directly to both Imparato and Lancia brand CEO Luca Napolitano. She joined the industry in 2007, holding different roles at Automobili Lamborghini, first as Order Management Team Leader and then as Sales Planning Manager.

She joined FCA in 2011. From 2013 to 2016, she was appointed as Pricing responsible for the Jeep® and Alfa Romeo brands in the EMEA region. From 2016 to 2019, she assumed the role of responsible for Commercial Development first with Abarth and then with FIAT, before moving to Sales Planning for the EMEA Region. Since 2019, she has been responsible for the FCA Business Intelligence and Commercial Processes for the EMEA region.

Roberta Zerbi,Alfa Romeo & Lancia Europe Responsible. (Stellantis).
Roberta Zerbi, Alfa Romeo & Lancia Europe Responsible. (Stellantis).

Roberta Zerbi has been appointed responsible for Alfa Romeo & Lancia Europe, reporting hierarchically to Maxime Picat, Europe COO, and functionally to Imparato and Napolitano. Roberta built her wide experience across the industry, notably with Marketing, Communication, and Sales. She started with Ford, where she took growing responsibilities, including the positions of Marketing Communications Manager in the Italian market and of Regional Brand Manager based in UK headquarters. Then in Toyota, where she was appointed East Europe and Russia Regional Manager, after running the Toyota brand flagship showroom in Paris.

She joined FCA Group in 2011 as Product Marketing Manager in the FIAT Brand, becoming responsible for Marketing Planning & Brand Optimization two years later. In 2014 she assumed the role of Marketing and Communication Director in the business center Italy, where she then held the position of Alfa Romeo and Jeep Country Manager in 2015. In 2017, Roberta was appointed Head of Alfa Romeo Brand for the EMEA Region followed by the responsibility as Head of Cross-Brand Digital & CRM for FCA EMEA.

Larry Dominique, Head of Alfa Romeo North America. (Stellantis).
Larry Dominique, Head of Alfa Romeo North America. (Stellantis).

Larry Dominique has been appointed responsible for Alfa Romeo North America. He will report hierarchically to North America COO, Mark Stewart and functionally to Imparato. Larry has built his wide experience across the industry assuming several roles in the automotive field. From 1984 to 1987 he joined General Motors (GM) as responsible for electronic component’s testing and development. From 1987 to 1989 he worked for Chrysler M.C. where he assumed the role of Quality control manager for plant suppliers.

From 1989 to 2000, he joined Nissan, where he held several roles of responsibility. In particular, from 1989 to 1994 he was responsible for electrical Design in the research and development department. From 1994 to 2000 he assumed roles of responsibility in Manufacturing, Engineering Design, and Product Planning. From 2000 to 2005 he became Chief Product Director for Truck and SUV products, and from 2006 to 2011 he was appointed Vice President in North America.

From 2011 to 2015 he was appointed president of Automotive Lease Guide in the United States. In 2017, Dominique was appointed President & CEO of PSA in North America, assuming responsibility for all PSA North American commercial activities and planning.

Massimiliano Trantini, Head of Alfa Romeo China. (Stellantis).
Massimiliano Trantini, Head of Alfa Romeo China. (Stellantis).

Massimiliano Trantini has been appointed responsible for Alfa Romeo China. He reports hierarchically to China COO, Grégoire Olivier, and functionally to Imparato. 

After consistent professional growth in technical positions, Massimiliano was appointed Head of Purchasing for FIAPL – the joint venture between FCA and Tata Motors. In 2010, Massimiliano was appointed Country Manager for Fiat Powertrain Technologies in China and then led Hangzhou Iveco Automobile Transmission as Chief Executive Officer.

In 2019, Massimiliano was appointed President of GAC FCA, the joint venture between FCA and GAC Group, and became Chief Operating Officer of FCA APAC in the same year. Massimiliano’s appointment to Head of Alfa Romeo China is in addition to his current position as President of GAC FCA.

Imparato did not unveil who would be taking over the functions of Alfa Romeo Marketing & Communications. Until then, he will oversee the responsibilities.

Source: Alfa Romeo

Jared B

Jared founded MoparInsiders and is a 36-year-old automotive enthusiast from Vancouver, British Columbia. He took an interest in cars at a very young age and has been interested in them ever since. His hobbies include photography, videography, drag racing, and auto detailing. He currently owns and drives a 2021 Dodge Challenger SRT Hellcat Redeye and rides a 2017 Kawasaki Ninja 650.

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I'm hoping that this is a sign of more products coming for Alfa Romeo. Thick and fast.

And of course that there will be Alfa Romeo Days in September together with Tonale's unveil.

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In selective markets AR is making inroads in the US. Too much was expected and less delivered due to many factors, including too few dealerships, matching Alfa Romeo with Fiat instead of with Maserati, too little product, too small a marketing program and from my perspective, rather bland styling of the Giulia sedan.
With the right plan, run by the right people, the brand can do much better. I’d like one of their first actions is to fast track a reskinned, rebadged Stelvio spin off as a Dodge. That would be enlightened thinking. Fear of sharing with American brands points to narrow thinking. Time will tell.

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aren't there 2 Dodge CUVs already on the way? They need a 3rd?

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In selective markets AR is making inroads in the US. Too much was expected and less delivered due to many factors, including too few dealerships, matching Alfa Romeo with Fiat instead of with Maserati, too little product, too small a marketing program and from my perspective, rather bland styling of the Giulia sedan.
With the right plan, run by the right people, the brand can do much better. I’d like one of their first actions is to fast track a reskinned, rebadged Stelvio spin off as a Dodge. That would be enlightened thinking. Fear of sharing with American brands points to narrow thinking. Time will tell.

I think you are the first one I read calling Giulia’s style bland. But you are entitled to your own opinion.

Jeep is already sharing Stlevio’s Giorgio architecture and soon Dodge will do the same.

Alfa’s problem is awareness. They need to spend more on marketing and offer more products especially in the entry level segment.

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click to expand...

Well couple of things.... No the Giulia doesn't have a gulping fish nose on it, but there are still a lot of people who like classic line over Fish, hard creases.

AR has had capacity issues due to suppliers and Covid, despite that they made some nice gains here in North America.

People come up to me all the time to say how cool our Stelvio is.

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