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Dodge Launches “Inner Child Intervention” Campaign For Hornet R/T PHEV

Dodge Is Looking To Push Hornet Sales...

With over a year’s supply on dealer lots at the moment, Dodge is refocusing its marketing campaign for the compact 2024 Dodge Hornet crossover. The new campaign, dubbed “Inner Child Intervention,” focuses specifically on Dodge’s first plug-in hybrid (PHEV) – the Hornet R/T. 

2024 Dodge Hornet R/T Plus PHEV Blacktop eAWD in Hot Tamale. (Dodge).

The 2024 Dodge Hornet R/T is the brand’s first electrified performance vehicle, boasting a segment-leading 288 horsepower and 383 lb.-ft. of total torque. This impressive performance is achieved through a 1.3-liter turbocharged all-aluminum engine and an electric induction motor that powers the rear axle. In addition, the hybrid system features a 15.5-kWh lithium-ion battery pack, a high-power inverter, and a 7.4-kW charging module, allowing for a full battery charge in approximately 2.5 hours using a Level 2 charger.

The Hornet R/T also offers more than 30 miles of all-electric range, making it an ideal choice for a more sustainable driving experience. In addition, the hybrid system is paired with a 6-speed automatic transmission that optimizes the performance and efficiency of the turbocharged engine.

Dodge Hornet R/T “Inner Child Intervention” Commercial. (Dodge).

The spot takes viewers to the side of the road where a man comes face to face with a familiar-looking boy and quickly finds himself on a joyride with his inner child. His “inner child” hits the gas and zooms through the streets while schooling him on what he really needs in life, reminding him that “horsepower keeps you going, but torque gets you going.” Tapping into a child-like surge of excitement, the spot evokes a surge of adrenaline, placing drivers behind the wheel of Dodge’s “totally torqued-out crossover.”

The torque-loving inner child is especially obsessed with the Hornet R/T’s PowerShot. This on-demand feature leverages Dodge’s first hybrid powertrain to deliver an instantaneous boost of acceleration, letting drivers tap into the maximum electrical power to reach 60 mph in just 5.6 seconds.

2024 Dodge Hornet R/T Plus PHEV Blacktop eAWD in Hot Tamale. (Dodge).

The new campaign includes a 30-second spot, and additional social media elements designed to humorously educate consumers about torque. It will include a limited series for TikTok and Instagram called “Torque for Newbs.” The series of four videos, set to roll out online in the coming weeks, is designed to humorously educate torque novices on automotive jargon like “pound foot” and how torque relates to horsepower. In one of the videos, the inner child reminds his adult self of that time he made a human slingshot and shot his cousin Max across a parking lot. “That’s what torque is!,” the inner child explains. “Only instead of Max, we release the wheels.”

2024 Dodge Hornet R/T Plus PHEV Blacktop eAWD in Hot Tamale. (Dodge).

“Inner Child Intervention” is the next step in the evolution of the Dodge brand’s marketing campaign efforts for the brand’s first crossover vehicle, the Dodge Hornet. The marketing campaign was created by the Dodge brand in partnership with GSD&M.

The cross-channel campaign will span across broadcast, social media channels, and online video. Broadcast media placement will include college basketball playoffs.

 

Robert S. Miller

Robert S. Miller is a diehard Mopar enthusiast who lives and breathes all that is Mopar. The Michigander is not only the Editor for MoparInsiders.com, 5thGenRams.com, and HDRams.com but an automotive photographer. He is an avid fan of offshore powerboat racing, which he travels the country to take part in.

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Trying to put lipstick on a pig???

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Trying to put lipstick on a pig???

Why is that New Member. Have driven one, have you shopped for one. Its sister car is winning awards in the EU over marque brands in the class?

The Pig was the marketing and launch not the car itself. They are trying to correct that.

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The 31 miles it the USA rating I can tell you that it is easy to exceed that, I have seen 31 on the gauge 5 miles into a drive.

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Stellantis is slinging Hash. For those of you who don't know the family tree of the CDJR brands, American Motors (AMC) was bought out by the old Chrysler Corporation to get the Jeep brand. This happened in the 1980's. AMC was created by the merger of Nash and Hudson in 1954. The Hudson company went down in a blaze of glory with their stepdown Hornet, which ruled stock car racing when the cars actually were stock. Immediately after the merger, the Hudson operations were shut down in Detroit and production was to transferred to the AMC lines in Kenosha, WI. The Hudsons built in Kenosha were nicknamed "Hash" a contraction of the names Hudson and Nash. The Hudson brand products were simply badge engineered Nash cars at this point.The last Hudson Hornet was a 1957 model, it was simply Hudson front grill, hood and fenders slapped onto a Nash. The stylists also tweaked the interior bits and tail lights to keep the Hudson motif consistent in the vehicle. It was all a failure, both the Hudson and Nash brands were dropped and in 1958 everything was AMC Rambler afterwards. The company rode to success during the severe recession of the late 1950's with the Rambler lineup.

OK, sometimes I'm slow to catch on. The Dodge Hornet was named after the 1957 model year Hudson Hornet. It isn't named after the NASCAR champion from earlier in that decade, or even from the 1970's AMC Hornet. The name is perfect for somebody else's car with a Dodge front clip slapped on it, which is what the last Hudson became with the Nash situation.

I don't see the Dodge Hornet as being lipstick on a pig. It is more like some gorgeous Italian woman wearing a pig mask.

The Dodge brand lost their marketplace momentum when the Neon was dropped. The Caliber was flawed by Daimler's dictates and the Dart was ruched into production just as sedans fell out of favor. The Caliber never received the FCA updates that its platform mates received as crossovers started taking off in the market. Dodge hasn't caught up since.

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Stellantis is slinging Hash. For those of you who don't know the family tree of the CDJR brands, American Motors (AMC) was bought out by the old Chrysler Corporation to get the Jeep brand. This happened in the 1980's. AMC was created by the merger of Nash and Hudson in 1954. The Hudson company went down in a blaze of glory with their stepdown Hornet, which ruled stock car racing when the cars actually were stock. Immediately after the merger, the Hudson operations were shut down in Detroit and production was to transferred to the AMC lines in Kenosha, WI. The Hudsons built in Kenosha were nicknamed "Hash" a contraction of the names Hudson and Nash. The Hudson brand products were simply badge engineered Nash cars at this point.The last Hudson Hornet was a 1957 model, it was simply Hudson front grill, hood and fenders slapped onto a Nash. The stylists also tweaked the interior bits and tail lights to keep the Hudson motif consistent in the vehicle. It was all a failure, both the Hudson and Nash brands were dropped and in 1958 everything was AMC Rambler. The company rode to success during the severe recession of the late 1950's with the Rambler lineup.

OK, sometimes I'm slow to catch on. The Dodge Hornet was named after the 1957 model year Hudson Hornet. It isn't named after the NASCAR champion from earlier in that decade, or even from the 1970's AMC Hornet. The name is perfect for somebody else's car with a Dodge front clip slapped on it, which is what the last Hudson became with the Nash situation.

I don't see the Dodge Hornet as being lipstick on a pig. It is more like some gorgeous Italian woman wearing a pig mask.

The Dodge brand lost their marketplace momentum when the Neon was dropped. The Caliber was flawed by Daimler's dictates and the Dart was ruched into production just as sedans fell out of favor. The Caliber never received the FCA updates that its platform mates received as crossovers started taking off in the market. Dodge hasn't caught up since.

Yeah snout .... not as good is it. Interior not as good. Now that being said over 7000+ were sold to only 700+ of its more lovely SIster. But that math is fuzzy when you consider there is over 2075 more CDJR dealers to the small 125 Alfas and many of them a small parts of a Luxury brand group. So Alfa is selling nearly twice as many per store.

I cross shopped and even though the dealer is 1.5 hour away made the Decision to buy the ALfa. The deals were nearly identical, but the Hornet is just not as nice. Local dealer only had 3 Hornets, the Alfa dealer had over dozen, would not move on the Hornets at all. AT ALL.

Its like they took the Alfa and changed just enough stuff to call it a Dodge. Hood, Front Clip, Tail lamps of course NOT the historic 4 leaf clover wheels that everyone loves, Not the 3-coat metal flake green, no the same dash, but the same wheel and setup for on wheel start button made a menu button..... just a lot of awkward decisions.

But that doesn't make it a Pig just sister the grew up in Jersey(Detriot) instead of Milan....

It strength was never that is was a baby Charger.... it that sweet little PHEV that you can keep up with big boys but buy gas once a month and get 75mpg average minus power cost.. Yes over that last 2 months I am averaging 75mpg. All the luxury of our Summit in a everyday driver package.

The PIG is the marketing. It started out good, to get people's attention but never sold people on what its strengths were.

My local dealer only had 3.... and has never had more that 3 at a time. That what dealers are averaging so where the heck is all these sitting on lot cars at? Bigger metros?

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