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Dodge Launches “Inner Child Intervention” Campaign For Hornet R/T PHEV

With over a year’s supply on dealer lots at the moment, Dodge is refocusing its marketing campaign for the compact 2024 Dodge Hornet crossover. The new campaign, dubbed “Inner Child Intervention,” focuses specifically on Dodge’s first plug-in hybrid (PHEV) – the Hornet R/T. The 2024 Dodge Hornet R/T is the brand’s first electrified performance vehicle, boasting a segment-leading 288 horsepower and 383 lb.-ft. of total torque. This impressive performance is achieved through a 1.3-liter turbocharged all-aluminum engine and an electric induction motor that powers the rear axle. In addition, the hybrid system features a 15.5-kWh lithium-ion battery pack, a high-power … (read full article...)

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Trying to put lipstick on a pig???
Why is that New Member. Have driven one, have you shopped for one. Its sister car is winning awards in the EU over marque brands in the class?

The Pig was the marketing and launch not the car itself. They are trying to correct that.
 
The 31 miles it the USA rating I can tell you that it is easy to exceed that, I have seen 31 on the gauge 5 miles into a drive.
 
Stellantis is slinging Hash. For those of you who don't know the family tree of the CDJR brands, American Motors (AMC) was bought out by the old Chrysler Corporation to get the Jeep brand. This happened in the 1980's. AMC was created by the merger of Nash and Hudson in 1954. The Hudson company went down in a blaze of glory with their stepdown Hornet, which ruled stock car racing when the cars actually were stock. Immediately after the merger, the Hudson operations were shut down in Detroit and production was to transferred to the AMC lines in Kenosha, WI. The Hudsons built in Kenosha were nicknamed "Hash" a contraction of the names Hudson and Nash. The Hudson brand products were simply badge engineered Nash cars at this point.The last Hudson Hornet was a 1957 model, it was simply Hudson front grill, hood and fenders slapped onto a Nash. The stylists also tweaked the interior bits and tail lights to keep the Hudson motif consistent in the vehicle. It was all a failure, both the Hudson and Nash brands were dropped and in 1958 everything was AMC Rambler afterwards. The company rode to success during the severe recession of the late 1950's with the Rambler lineup.

OK, sometimes I'm slow to catch on. The Dodge Hornet was named after the 1957 model year Hudson Hornet. It isn't named after the NASCAR champion from earlier in that decade, or even from the 1970's AMC Hornet. The name is perfect for somebody else's car with a Dodge front clip slapped on it, which is what the last Hudson became with the Nash situation.

I don't see the Dodge Hornet as being lipstick on a pig. It is more like some gorgeous Italian woman wearing a pig mask.

The Dodge brand lost their marketplace momentum when the Neon was dropped. The Caliber was flawed by Daimler's dictates and the Dart was ruched into production just as sedans fell out of favor. The Caliber never received the FCA updates that its platform mates received as crossovers started taking off in the market. Dodge hasn't caught up since.
 
Stellantis is slinging Hash. For those of you who don't know the family tree of the CDJR brands, American Motors (AMC) was bought out by the old Chrysler Corporation to get the Jeep brand. This happened in the 1980's. AMC was created by the merger of Nash and Hudson in 1954. The Hudson company went down in a blaze of glory with their stepdown Hornet, which ruled stock car racing when the cars actually were stock. Immediately after the merger, the Hudson operations were shut down in Detroit and production was to transferred to the AMC lines in Kenosha, WI. The Hudsons built in Kenosha were nicknamed "Hash" a contraction of the names Hudson and Nash. The Hudson brand products were simply badge engineered Nash cars at this point.The last Hudson Hornet was a 1957 model, it was simply Hudson front grill, hood and fenders slapped onto a Nash. The stylists also tweaked the interior bits and tail lights to keep the Hudson motif consistent in the vehicle. It was all a failure, both the Hudson and Nash brands were dropped and in 1958 everything was AMC Rambler. The company rode to success during the severe recession of the late 1950's with the Rambler lineup.

OK, sometimes I'm slow to catch on. The Dodge Hornet was named after the 1957 model year Hudson Hornet. It isn't named after the NASCAR champion from earlier in that decade, or even from the 1970's AMC Hornet. The name is perfect for somebody else's car with a Dodge front clip slapped on it, which is what the last Hudson became with the Nash situation.

I don't see the Dodge Hornet as being lipstick on a pig. It is more like some gorgeous Italian woman wearing a pig mask.

The Dodge brand lost their marketplace momentum when the Neon was dropped. The Caliber was flawed by Daimler's dictates and the Dart was ruched into production just as sedans fell out of favor. The Caliber never received the FCA updates that its platform mates received as crossovers started taking off in the market. Dodge hasn't caught up since.
Yeah snout .... not as good is it. Interior not as good. Now that being said over 7000+ were sold to only 700+ of its more lovely SIster. But that math is fuzzy when you consider there is over 2075 more CDJR dealers to the small 125 Alfas and many of them a small parts of a Luxury brand group. So Alfa is selling nearly twice as many per store.

I cross shopped and even though the dealer is 1.5 hour away made the Decision to buy the ALfa. The deals were nearly identical, but the Hornet is just not as nice. Local dealer only had 3 Hornets, the Alfa dealer had over dozen, would not move on the Hornets at all. AT ALL.

Its like they took the Alfa and changed just enough stuff to call it a Dodge. Hood, Front Clip, Tail lamps of course NOT the historic 4 leaf clover wheels that everyone loves, Not the 3-coat metal flake green, no the same dash, but the same wheel and setup for on wheel start button made a menu button..... just a lot of awkward decisions.

But that doesn't make it a Pig just sister the grew up in Jersey(Detriot) instead of Milan....

It strength was never that is was a baby Charger.... it that sweet little PHEV that you can keep up with big boys but buy gas once a month and get 75mpg average minus power cost.. Yes over that last 2 months I am averaging 75mpg. All the luxury of our Summit in a everyday driver package.

The PIG is the marketing. It started out good, to get people's attention but never sold people on what its strengths were.

My local dealer only had 3.... and has never had more that 3 at a time. That what dealers are averaging so where the heck is all these sitting on lot cars at? Bigger metros?
 
I’d also choose Tonale over Hornet, if I was shopping, and the one engine that would make interested is a PHEV 2.0l
 
Yeah snout .... not as good is it. Interior not as good. Now that being said over 7000+ were sold to only 700+ of its more lovely SIster. But that math is fuzzy when you consider there is over 2075 more CDJR dealers to the small 125 Alfas and many of them a small parts of a Luxury brand group. So Alfa is selling nearly twice as many per store.

I cross shopped and even though the dealer is 1.5 hour away made the Decision to buy the ALfa. The deals were nearly identical, but the Hornet is just not as nice. Local dealer only had 3 Hornets, the Alfa dealer had over dozen, would not move on the Hornets at all. AT ALL.

Its like they took the Alfa and changed just enough stuff to call it a Dodge. Hood, Front Clip, Tail lamps of course NOT the historic 4 leaf clover wheels that everyone loves, Not the 3-coat metal flake green, no the same dash, but the same wheel and setup for on wheel start button made a menu button..... just a lot of awkward decisions.

But that doesn't make it a Pig just sister the grew up in Jersey(Detriot) instead of Milan....

It strength was never that is was a baby Charger.... it that sweet little PHEV that you can keep up with big boys but buy gas once a month and get 75mpg average minus power cost.. Yes over that last 2 months I am averaging 75mpg. All the luxury of our Summit in a everyday driver package.

The PIG is the marketing. It started out good, to get people's attention but never sold people on what its strengths were.

My local dealer only had 3.... and has never had more that 3 at a time. That what dealers are averaging so where the heck is all these sitting on lot cars at? Bigger metros?
I’ve asked the same question where is all this inventory ?? Yet YET to see ONE sitting in inventory on a dealer lot in my market.
 
I’ve asked the same question where is all this inventory ?? Yet YET to see ONE sitting in inventory on a dealer lot in my market.
Funny how the allocation goes. The dealer here in Connecticut where I bought my Durango in December had 10 of them. Said no one was buying them. My 26 yr old daughter who was looking to trade in her Chrysler 200, was looking at them while we were there, but they were well out of her price range. She ended up getting a 3 year old Charger at another dealer in February.
My wife who has a Cherokee was also looking at the Hornet, but found it smaller than her Cherokee and lost interest.
 
Oh to be as well informed as Mr TripleT. Being a Dodge owner since 97 doesn't really make me a new member but hey sat in it drove it hated it.
Especially for the inflated price.
You do a good job of defending something that lots of people are not as impressed with as you are.
But thanks for the insight hope they sell millions of them new member out
 
Oh to be as well informed as Mr TripleT. Being a Dodge owner since 97 doesn't really make me a new member but hey sat in it drove it hated it.
Especially for the inflated price.
You do a good job of defending something that lots of people are not as impressed with as you are.
But thanks for the insight hope they sell millions of them new member out
Sat in hated it ….. your funny good thing it not tooled to make a million. Been a Mopar owner since 86’ and family worked at the Franklin plant. Bunch of people are trolls if you drove it and hated it then you would have owned any Mopars prior to 2015, or you have odd taste in driving dynamics. Most people who are not impressed have even seen one in person. Nearly same vehicle is winning car is the year awards in Europe verse marque brands. But go ahead and troll away it certainly isn’t a zero margin penny pinched interior bad version of a Mitsubishi like were pushed for over decade, and it not a Lseries car but no one thinks that do they?
 
Why is that New Member. Have driven one, have you shopped for one. Its sister car is winning awards in the EU over marque brands in the class?

The Pig was the marketing and launch not the car itself. They are trying to correct that.
I have driven one and they drive fine, but there are a lot of complaints about problems customers are having with them.....Fiats were and are a quality disaster in the US, why would we expect anything different?
 
Oh to be as well informed as Mr TripleT. Being a Dodge owner since 97 doesn't really make me a new member but hey sat in it drove it hated it.
Especially for the inflated price.
You do a good job of defending something that lots of people are not as impressed with as you are.
But thanks for the insight hope they sell millions of them new member out
Remember, according to the wannabe Chrysler gods on this site, Stellantis doesn’t need you! Nope, only them. And they are never wrong, even when shown to be wrong they aren’t. There’s two of them on this forum
 
Don't care where you worked and trolling is something I know nothing about I just wasn't impressed enough with it to spend the money that they are asking for the vehicle is all carry on
 
I sat in the Hornet at the local auto show. I am 6'2", 160. I found the bottom seat cushion to be way too short, just like every every other small car. Also the console seemed to have a curve in it that gave me no where to move my leg.
The only Mopars I find comfortable are the Ram, Durango, and the GC. I'm sure the Wagoneer would be fine but it is overkill for me and I find it very bland and ungainly in the looks department.
I can drive my Ram 700 miles to the beach and be totally fine. If I drive my wife's '19 Charger for 15 minutes, my hamstrings tighten up and I pay for that 15 minute drive for a week. I want to dump it and get a Durango, but she won't part with the Charger.
 
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