Earlier today, FCA Canada announced their sales numbers for the month of February 2019. Compared to the sales numbers of last February, overall sales were down 2% with a total of 18,461 vehicles leaving Canadian dealer lots during the month.
“With a strategic focus on Ram and Jeep® vehicles, as well as our Canadian-made minivans, we are gaining momentum in the marketplace with the products that resonate most with our customers,” Reid Bigland, FCA Canada President and CEO, said.
The Ram brand experienced a 1% decrease in sales overall, compared to the same time last year with a total sales of 6,882 Ram vehicles leaving lots for the month. This was lead by the Ram 1500 which sold 5,763 (up 10% over the same time last year) and it continues to be the second highest-selling vehicle in the country. Ram pickups totaled for 6,394 units for the month (when you add in Ram 1500 Classic, Heavy Duty and Chassis Cab models). Ram ProMaster sales were up 53% over last February, with 454 units sold during the month. ProMaster City sales were also up 10%, with 34 units leaving dealer lots.
The Jeep brand struggled during the month of February, compared to the same time last year with a sales total of 5,835 units for the brand (down 11% compared to last year). Leading the way for the brand was the Jeep Wrangler and Wrangler Unlimited, which were actually down 23% versus last February’s numbers with 2,224 units sold. The Grand Cherokee was the second best selling vehicle, with an increase of 26% over the previous February with 1,689 of the SUVs finding new homes. Jeep Cherokee sales were down 17% with 1,152 units leaving dealer lots. The compact Compass sold 716 units during the month, a decrease of 13% over the same time last year. Jeep Renegade sales totaled to 52 units for the month (down 52%).
The 2020 Jeep Gladiator has begun being sold to FCA Canada employees before they arrive in dealers, with 2 of the all-new mid-size trucks going home with employees.
The Chrysler brand struggled for the month of February with a total of 513 units sold in Canada. That is a decrease of 47% compared to the previous February. The Chrysler 300 Series, fell 23% compared to last year with 278 units being sold throughout the country. The Chrysler Pacifica had a terrible February, with only 235 of the minivans behind sold (down 61%).
The Dodge brand was the only brand in the FCA Canada to have increased sales numbers for the month of February. Up 23% over the same time last year, 5,174 Dodge vehicle found new homes during the month. Leading the way, was the Dodge Grand Caravan up 12% with a sales total of 2,889 units. That is over 12 times more units sold than its Pacifica minivan sibling. The Dodge Durango was the second most popular Dodge, with a sales total of 958 units (up 92% from February 2018). The Charger sold 872 units during the month, which was up 42% over the same time last year. Dodge Journey sales fell 25% compare to the numbers from the previous year with 272 units sold. Last but not least, the Dodge Challenger came in with 183 units sold for the month, which is a 31% increase over February 2018.
Alfa Romeo Brand:
The Italian premium performance brand, struggled during February with a decrease of 54% (48 units sold) compared to the same time period last year. Leading the way was the Giulia sedan with 29 units sold. The Alfa Romeo Stelvio SUV was the second best seller for the brand with 17 units leaving lots. The sporty Alfa 4C had two units leave dealer showrooms for new homes.
The Fiat brand was almost non-existent for FCA Canada for the month of February. The brand only sold 9 units, which was a decrease of 68% compared to the previous February. The Fiat 500 and 500X tied with 3 units sold each, while the Fiat 124 Spider sold 2 units and only 1 Fiat 500L left dealer lots.