Fiat Unveils Abarth Pulse “Stranger Things” Edition

Fiat has joined forces with Netflix for a pop-culture sendoff unlike any other, introducing the Abarth Pulse Stranger Things Edition to celebrate the fifth and final season of Stranger Things. This special model blends the eerie, nostalgic charm of the hit series with Abarth’s signature performance DNA — and it’s coming to Brazil just in time for the show’s last chapter.

A Celebration of Two Worlds –

To mark the end of one of Netflix’s biggest global sensations, Fiat has created just 511 units of the special edition — a nod to the series’ main character, Eleven. The partnership symbolizes the connection between two worlds: one of entertainment and another of high-octane mobility.

Much like Stranger Things explores the mysterious “Upside Down,” Fiat’s Abarth division represents the brand’s own inverted world — where everyday cars transform into performance machines. The Pulse Abarth Stranger Things Edition embodies that duality perfectly, balancing thrilling power with design elements inspired by the supernatural world of Hawkins, Indiana.

Styling Straight From The “Upside Down” –

Visually, the limited-edition SUV wears several distinctive touches that set it apart from the standard Pulse Abarth. Along the sides, red-and-black graphics resemble the sharp claw marks of the Demogorgon, the terrifying creature from the show. A Stranger Things badge appears on the engine cover, while the door sills carry the series’ iconic logo. Even the windows feature three hidden “easter eggs” that reference moments and symbols from the show.

Depending on the body color, the mirrors and exterior accents come finished in black or red, and the lower bumper adds a unique skidplate-style treatment. It’s a subtle but effective way to tie the car’s sporty, aggressive personality to the dark atmosphere of Stranger Things.

Inside, Fiat continued the theme with vinyl and black contrast stitching, custom Stranger Things seat embroidery, and a numbered plaque marking each of the 511 examples built. There’s also a small “easter egg” hidden in the driver’s door panel — a fun touch for fans of the show.

Abarth Performance With Everyday Practicality –

While the looks scream Hawkins, the performance remains pure Abarth. Under the hood is the T270 turbocharged 1.3-liter I4 engine, producing 185 horsepower and 270 Nm (199 lb-ft) of torque. Paired with a six-speed automatic transmission, the compact SUV sprints from 0 to 100 km/h (0–62 mph) in just 7.6 seconds and reaches a top speed of 215 km/h (134 mph).

That’s more than enough punch to back up the Abarth badge. The Pulse Abarth Stranger Things also benefits from the brand’s sport-tuned suspension, sharp steering calibration, and an exhaust note that reminds you this is no ordinary Fiat.

Packed With Modern Tech –

Beyond performance, Fiat made sure the Stranger Things Edition delivers on technology and comfort. It features a 10.1-inch multimedia touchscreen, a 7-inch fully digital instrument cluster, and wireless charging via an induction pad. Standard equipment also includes a panoramic sunroof, rain-sensing wipers, LED fog lights, leather-trimmed sport seats, and 18-inch alloy wheels exclusive to this edition.

On the safety side, drivers get lane departure warning, autonomous emergency braking, front and rear parking sensors, and a rearview camera. Fiat’s Connect////Me connected services are also standard, allowing owners to access vehicle data and control features remotely via their smartphone.

Fiat’s Statement On The Partnership –

“Fiat is proud to participate in moments that define generations, and Stranger Things is one of those cultural milestones,” said Alessandra Souza, Vice President of Marketing & Brand Communication for Stellantis South America. “The Pulse Stranger Things carries all the synergy present in this partnership — blending the series’ mysterious world with our brand’s rebellious and emotional spirit.”

Availability –

The Abarth Pulse Stranger Things Edition officially goes on sale in Brazil on October 30th, just ahead of the premiere of the first part of Stranger Things Season 5 on November 26th. Fiat also confirmed the model will be offered in Argentina and Mexico, giving fans across Latin America a chance to own a piece of this unique collaboration.

As the world prepares to say goodbye to Stranger Things, Fiat’s limited-edition Pulse Abarth offers enthusiasts a collectible way to celebrate the series’ legacy — and a daily driver that’s as thrilling as it is nostalgic.