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Stellantis Canada Releases Its Official Sales Numbers For Q1 2021:

Grand Cherokee & Wrangler Tie For Best-Selling Jeep® In Canada...

Stellantis Canada has reported its first-quarter 2021 total sales of 46,077 vehicles, an increase of 4% from 44,140 sold in Q1 2020. For the calendar year, retail sales are up 28% versus this time last year.

“As the new sales year opened, our dealerships nationwide remained focused on customer care, safety, and enhanced sales and service convenience, as evidenced by a double-digit boost in retail sales,” said David Buckingham, President & CEO, Stellantis Canada. 

Jeep® Brand:

2021 Jeep Grand Cherokee Trailhawk. (Jeep).

For Q1 2021, Jeep® brand total sales of 14,955 represent a 33% increase compared with the prior year. Jeep Cherokee, Gladiator, and Wrangler saw sales increases of 80%, 64%, and 23%, respectively. Looking specifically at Jeep brand retail sales, there was an increase of 49% for the quarter.

Jeep® Brand Canada Sales Summary Q1 2021
Model Q1 Sales Vol % Change CYTD Sales Vol % Change
Curr Yr Pr Yr Curr Yr Pr Yr
Compass 1,659 989 68% 1,659 989 68%
Wrangler 4,519 3,677 23% 4,519 3,677 23%
Gladiator 1,189 723 64% 1,189 723 64%
Cherokee 3,048 1,689 80% 3,048 1,689 80%
Grand Cherokee 4,519 4,087 11% 4,519 4,087 11%
Renegade 21 85 -75% 21 85 -75%
Jeep® Brand 14,955 11,250 33% 14,955 11,250 33%

Ram Brand:

2021 Ram 1500 Classic Express Black Quad Cab 4×4 (Left) and 2021 Ram 1500 Classic Black Express Crew Cab 4×4. (Ram).

Ram brand started 2021 strong with total sales up 8% for the quarter with 22,110 trucks sold, compared with 20,530 sold in the same timeframe of 2020. Looking specifically at Ram pickup trucks, there was an 11% increase in sales with 21,367 trucks sold, compared with 19,179 sold in Q1 of the prior year. In terms of retail sales, Ram brand sales were up 13% from the same time in 2020.

Ram Brand Canada Sales Summary Q1 2021
Model Q1 Sales Vol % Change CYTD Sales Vol % Change
Curr Yr Pr Yr Curr Yr Pr Yr
Ram Pickups 21,367 19,179 11% 21,367 19,179 11%
Ram ProMaster 667 1,267 -47% 667 1,267 -47%
Ram ProMaster City 66 84 -21% 66 84 -21%
Ram Brand 22,110 20,530 8% 22,110 20,530 8%

Chrysler Brand:

2021 Chrysler 300S. (Chrysler).

Chrysler brand sales were up 170% in Q1 with 2,360 vehicles sold compared with the prior year. The all-new 2021 Chrysler Grand Caravan kicked off the Q1 with 681 units sold. While the beloved Chrysler 300 Series sales were up 23% compared to the same time last year.

Chrysler Brand Canada Sales Summary Q1 2021
Model Q1 Sales Vol % Change CYTD Sales Vol % Change
Curr Yr Pr Yr Curr Yr Pr Yr
300 245 200 23% 245 200 23%
Pacifica 1,434 674 113% 1,434 674 113%
Chrysler Grand Caravan 681 0 New 681 0 New
Chrysler Brand 2,360 874 170% 2,360 874 170%

Dodge Brand:

2021 Dodge Durango Citadel AWD. (Dodge).

The Dodge brand started 2021 off in the wrong direction with total sales down 43% for the quarter with 6,447 units sold, compared with 11,307 sold in the same timeframe of 2020. This was widely due to the discontinuation of the Dodge Journey and Dodge Grand Caravan. The Dodge Grand Caravan was the brand’s best-seller in Canada and has since been replaced by the 2021 Chrysler Grand Caravan.

Dodge Brand Canada Sales Summary Q1 2021
Model Q1 Sales Vol % Change CYTD Sales Vol % Change
Curr Yr Pr Yr Curr Yr Pr Yr
Charger 633 499 27% 633 499 27%
Challenger 417 283 47% 417 283 47%
Journey 58 102 -43% 58 102 -43%
Grand Caravan 3,396 8,408 -60% 3,396 8,408 -60%
Durango 1,943 2,015 -4% 1,943 2,015 -4%
Dodge Brand 6,447 11,307 -43% 6,447 11,307 -43%

Alfa Romeo Brand:

2021 Alfa Romeo Stelvio Quadrifoglio. (Alfa Romeo).

Alfa Romeo brand sales of 173 vehicles represent a 50% increase compared with Q1 results from the prior year. Leading the way was the Alfa Romeo Stelvio with 132 units or up 83% over the same period last year.

Alfa Romeo Brand Canada Sales Summary Q1 2021
Model Q1 Sales Vol % Change CYTD Sales Vol % Change
Curr Yr Pr Yr Curr Yr Pr Yr
4C 2 5 -60% 2 5 -60%
Giulia 39 38 3% 39 38 3%
Stelvio 132 72 83% 132 72 83%
Alfa Brand 173 115 50% 173 115 50%

FIAT Brand:

2020 Fiat 124 Spider Abarth with Veleno Appearance Group. (FIAT).

The Fiat brand continues its downwards spiral, with only 32 units sold during Q1 2021, down 50% over the same time in 2020. Although the 500X crossover is the only vehicle in the brand’s lineup for Canada, the 500X only sold 5% units nationwide during the Q1 period. Of the 32 units sold, 26 were of the discontinued Fiat 124 Spider model.

FIAT Brand Canada Sales Summary Q1 2021
Model Q1 Sales Vol % Change CYTD Sales Vol % Change
Curr Yr Pr Yr Curr Yr Pr Yr
500 1 12 -92% 1 12 -92%
500L 0 5 -100% 0 5 -100%
500X 5 16 -69% 5 16 -69%
124 Spider 26 31 -16% 26 31 -16%
FIAT Brand 32 64 -50% 32 64 -50%

Jared B

Jared founded MoparInsiders and is a 36-year-old automotive enthusiast from Vancouver, British Columbia. He took an interest in cars at a very young age and has been interested in them ever since. His hobbies include photography, videography, drag racing, and auto detailing. He currently owns and drives a 2021 Dodge Challenger SRT Hellcat Redeye and rides a 2017 Kawasaki Ninja 650.

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Fiat fans, look at the bright side, Fiat can double sales by selling less than 30 vehicles. Sad.

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The FIAT experiment has failed in the U.S. and Canada.

Reply 1 Like

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