As the FIAT brand continues to set the Brazilian market on fire, the Italian brand is adding one of its most iconic vehicles to the Brazilian lineup. We first learned about the addition of the new electrified 2022 Fiat 500e city car, from our friends at Autos Segredos. It will mark the first time that the new battery-electric vehicle (BEV) city car will be offer west of the Atlantic Ocean.
Coming off a successful launch in Israel, the FIAT brand is now ready to take the 500e to various markets around the globe.
According to Autos Segredos, the 500e will only be offered in its Icon trim level for the Brazilian market. The 500e Icon has an 87 kW electric motor producing 118 horsepower and has a range of 320 kilometers (204 miles) in mixed driving. Those who use the 500e purely in an urban setting can reach a range of up to 460 kilometers (286 miles).
FIAT Brazil released a teaser video of the new 500e (which you can see above), and we really like the way they are marketing the vehicle compared to the Italian marketing team. Instead of marketing the vehicle to help conserve the planet, the Brazilian team is making the introduction about the future of electrified vehicles and technology and aiming the vehicle at a much younger market.
The brand has even started an online campaign leading up to the 500e official debut in Brazil on August 3rd, with a social media request to share various pictures of lightning or any form of electricity. Those images are being shared on the Fiat 500e Brazil launch page.
We will be broadcasting the official unveiling of the Brazilian-spec Fiat 500e LIVE on August 3rd at 6:00 pm EST here on MoparInsiders.com.
Despite having the very first all-electric Fiat 500e offered exclusively in the United States, FIAT USA has stated that it is evaluating its potential for the North American market.