Alfa Romeo has just dropped a new trim level for its core Alfa passenger cars in select countries. Called the “B-Tech” package or “Black Tech”, the new limited edition package is only available in certain countries. The package gives the Alfa range a stealth black accent look while still maintaining a classy appearance. This won’t be the only limited edition package for Alfa Romeo. The brand hopes to launch several different limited edition vehicles over the next few years.
Taking a page out of the North American playbook with how brands like Chrysler, Dodge, Jeep, Ram and FIAT have done special editions of certain vehicles, Alfa Romeo wants the brand to appeal to even more people than it has in the past. This B-Tech package is going after millennials, with its elimination of chrome on the car. Similar to North America’s Alfa Romeo carbon packages that are available on the Stelvio and Giulia, the B-Tech looks to bring customers into the Alfa Romeo brand that might have not considered owning one.
Unfortunately, it doesn’t look like we are getting this package here in the U.S. or Canada. So we will have to stick to the carbon packages for now.
Alfa Romeo Giulia and Stelvio B-Tech:
The B-Tech special edition introduces many new features designed to make these Alfa Romeo mechanical creations even more complete and personal while remaining true to the features that made them so successful. Striking new design elements stand out on Giulia and Stelvio, like the dark glossy V-shaped trefoil insert on the front, mirror caps and exhaust pipe in addition to the burnished badges on the rear. The specific wheels with monochromatic hubcaps complete the customization. They are 18-inch as standard for Giulia and 19-inch for Stelvio, with 19-inch and 20-inch sizes available on request. The dark glossy accents continue on the rear bumper insert and the longitudinal roof profiles on the first Alfa Romeo SUV.
From the technological point of view, both come standard with Adaptive Cruise Control, Alfa Connect infotainment with 8.8-inch screen and Apple CarPlay and Android Auto smart phone integration, DAB radio, Bi-xenon headlights with washers and Alfa Connected Services, the Alfa Romeo connected service suite, which includes e-call and b-call, vehicle conditions management/monitoring and GPS functions, all managed through the Alfa Connect smart phone app.
Alfa Romeo Giulietta B-Tech:
The looks of Giulietta B-Tech reassert its compact sports car status. Once again, dark glossy details are the ideal accent to emphasize its dashing appearance. Here, the dark glossy finish is found on the V-shaped trefoil on the grille, the mirror caps, the door handles, the fog light bezels, the oversized exhaust pipe and the Giulietta badge. The customization is complemented by tinted rear privacy windows, side skirts, sporty rear bumper and dark interiors. Finally, the exclusivity of this new version is complemented by 18-inch five-hole alloy wheels, also dark glossy, and monochromatic hubcaps.
These dashing looks are completed by technological excellence, including Pack Tech with Alfa Connect 7-inch Radio by Alpine, which is Apple CarPlay and Android Auto compatible, rear camera and parking sensors, USB-HDMI input and Mopar® Connect, which interfaces with the UConnect LIVE app, allowing customers to take advantage of a number of additional services, such as roadside assistance and rescue in the event of an accident, vehicle location and remote control of selected functions, such as door locking/unlocking.
Alfa Romeo Stelvio B-Tech Gallery:
Alfa Romeo Giulia B-Tech Gallery:
Alfa Romeo Giulietta B-Tech Gallery: