The Jeep® Renegade has returned to the top of SUV sales in Brazil in November. According to Jeep Brazil, the brand sold 6,544 units were sold last month with 48,989 units being sold so far this year. Joining its sibling, the Jeep Compass, the duo has pushed the iconic American brand past 95,000 units thus far in 2020. That is good enough for the brand to remain in the 8th position in the Brazilian sales ranking overall, cementing itself as the leader in the SUV segment in a market dominated by passenger cars and a growing truck segment.
SUVs remain the fastest-growing segment in Brazil and the Jeep Renegade was developed to reinvent the global SUV segment. Initially launched worldwide in Europe in 2014, the Renegade became an integral part of the puzzle for Jeep in the Brazilian market the following year. The smallest Jeep offering allowed 4×4 capability and the adventurous lifestyle for which Jeep is known, to markets that may have been out of reach previously.
In January 2016, the Renegade was among the five best-sellers in the country, an unprecedented position for an SUV and allowing Jeep to take leadership of the SUV category which it has maintained until today. The brand closed 2019 with about 130,000 vehicles sold, a record that makes Brazil the second-largest Jeep market in the world. It is worth mentioning that in no other country, does Jeep sales reach 22% of the SUV segment as it does in Brazil.
For 2020, the Renegade was launched with an all-new exclusive model – the 2020 Jeep Renegade Moab. The new Moab version delivers best-in-class performance with its 2.0-liter turbo-diesel engine that makes 170 horsepower and 35.7 kgfm (or 258 lb.-ft.) of torque. The diesel is paired to a 9-speed automatic, offers 4×4 traction with a terrain selector with 4 modes and Hill Descent Control (HDC). Other features include a 7-inch Uconnect touchscreen, dual-zone air conditioning, rear parking sensors, and fog lights.
Source: Jeep Brazil