The Moab Desert is known for being arid, rugged, and for having unique landscapes. It also is one of the most aggressive off-road playgrounds in the world. It is a bucket list destination for the off-road community around the globe, so it was no surprise that Jeep® Brazil has been inspired by the Moab area for its latest model.
the 2021 model year, Jeep is introducing a more aggressive lineup for its Renegade lineup with the introduction of the Renegade Moab model. The name is shared with a special edition Wrangler model that made its debut in 2018. The new model is powered by a 2.0-liter turbodiesel with 170 horsepower and 35.7 kgfm (or 258 lb.-ft.) of torque. The diesel is paired to a 9-speed automatic, offers 4×4 traction with a terrain selector with 4 modes and Hill Descent Control (HDC). Other features include a 7-inch Uconnect touchscreen, dual-zone air conditioning, rear parking sensors, and fog lights.
The Renegade Moab has a more aggressive off-road look, with front and rear fascias from the popular trail-rated Trailhawk. The new model also features black accents both front and rear, all-terrain tires, and 17-inch aluminum wheels. Renegade Moab models will be available in five colors for 2021, Recon Green, Ambient White, Billet Silver, Antique Gray, and Carbon Black. The new model is priced below the Longitude (our Latitude model) diesel.
Jeep Brazil, has released a new media campaign showcasing the Renegade Moab. The commercial is shown in a documentary style, bringing the Renegade Moab into its elements. Entitled “The Wildest of the Renegades”, the initiative is a partnership with the agency Fbiz. The 48-second commercial will be launched on digital media, through the social networks of the Jeep brand on Facebook, YouTube, and Instagram.