FCA Canada Releases Official Numbers For Its 2020 Sales!

Yesterday, FCA Canada reported its official sales numbers for the final quarter and overall yearly totals for 2020. While the final quarter proved to be an improvement of 5% with 46,495 units sold. Unfortunately, the COVID-19 pandemic, a shut down in production for three months, and a high unemployment rate pushed a 20% loss in sales for FCA Canada during 2020. The automaker still managed to have 178,752 units leave dealerships throughout the year.

“I commend our dealer network coast-to-coast for their careful work and dedication through a very difficult year,” said David Buckingham, President and CEO, FCA Canada. “They faced each challenge head-on and with a positive attitude, putting the safety of our customers and their staff first. Our growth in retail market share is proof positive that this was and continues to be the right approach.”

So let’s take a look at the performance of the FCA brands in Canada…

Jeep Brand:

The Jeep® brand sold a total of 16,000 units in Canada for 2020. That total was down 22% over 2019’s numbers. Leading the way for the brand, was the iconic Jeep Wrangler/Wrangler Unlimited models. Despite having a 17% drop in sales, Jeep managed to sell 21,262 Wranglers in Canada during 2020. 

The Grand Cherokee which was the #1 selling Jeep in the U.S. in 2020, was the second best-selling vehicle for the iconic off-road brand in Canada.

Ram Brand:

While the Ram 1500, Ram 1500 Classic, and Ram Heavy Duty models sold 83,672 units during 2020. This was a decrease of 14% over 2019’s numbers. Ram ProMaster City experienced a good fourth quarter of 145 units, up 230% for the quarter.

Chrysler Brand:

The Chrysler brand had a very good final quarter in 2020 by selling 994 units, thanks to the Chrysler Pacifica and the new entry-level Grand Caravan minivan lineup. The new Chrysler Grand Caravan ultimately takes over where the Dodge Grand Caravan left off.

Chrysler’s 300 Series had a disapointing year in the Canadian marketplace. But the big Chrysler sedan still pulled off almost double the amount of sales for Canada as the entire FIAT brand.

Dodge Brand:

The Dodge brand had a successful final quarter of 2020, by selling 8,182 units and allowing the brand to have over a 13% increase in sales over the same time period. Leading the way, for the brand both in the quarter and for the year was the recently discontinued Dodge Grand Caravan. The Dodge Grand Caravan sold 4,508 units for the quarter, pushing the aged minivan to a strong 22,883 units for the year.

The second best-selling vehicle was the family-friendly Dodge Durango. The Durango posted a 62% increase for the quarter with 2,485 units.

FIAT Brand:

The FIAT brand proved to be non-existant in the Canadian marketplace. Only 2 Fiat 500X crossovers were sold for the quarter, pushing the total to 34 units for the entire year. FIAT’s best-selling vehicle for the brand was the 124 Spider which has been discontinued for 2021. The 124 Spider sold 21 units during the quarter and had a total of 165 units for the year.

Alfa Romeo Brand:

The Alfa Romeo is another brand that has struggled to gain traction since its reintroduction to the North American marketplace. In Canada, the Alfa Romeo Stelvio led the way for the brand with 488 units sold for the year and only 151 units for the quarter. That one model made up more than 75% of the total of the brand’s sales for the quarter.