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FCA Canada Releases Official Numbers For Its 2020 Sales!

Canada Loves Its Wrangler, Ram Pickups, and Dodge Grand Caravan...

Yesterday, FCA Canada reported its official sales numbers for the final quarter and overall yearly totals for 2020. While the final quarter proved to be an improvement of 5% with 46,495 units sold. Unfortunately, the COVID-19 pandemic, a shut down in production for three months, and a high unemployment rate pushed a 20% loss in sales for FCA Canada during 2020. The automaker still managed to have 178,752 units leave dealerships throughout the year.

“I commend our dealer network coast-to-coast for their careful work and dedication through a very difficult year,” said David Buckingham, President and CEO, FCA Canada. “They faced each challenge head-on and with a positive attitude, putting the safety of our customers and their staff first. Our growth in retail market share is proof positive that this was and continues to be the right approach.”

So let’s take a look at the performance of the FCA brands in Canada…

Jeep Brand:

2020 Jeep® Wrangler Unlimited Sahara EcoDiesel. (Jeep).

The Jeep® brand sold a total of 16,000 units in Canada for 2020. That total was down 22% over 2019’s numbers. Leading the way for the brand, was the iconic Jeep Wrangler/Wrangler Unlimited models. Despite having a 17% drop in sales, Jeep managed to sell 21,262 Wranglers in Canada during 2020. 

The Grand Cherokee which was the #1 selling Jeep in the U.S. in 2020, was the second best-selling vehicle for the iconic off-road brand in Canada.

Model Q4 Sales Vol % Change CYTD Sales Vol % Change
Curr Yr Pr Yr Curr Yr Pr
Compass 1,665 1,218 37% 4,692 7,652 -39%
Wrangler 6,241 5,205 20% 21,262 25,659 -17%
Gladiator 1,184 770 54% 4,481 1,950 130%
Cherokee 2,819 2,375 19% 8,568 14,687 -42%
Grand Cherokee 4,042 4,092 -1% 15,521 19,459 -20%
Renegade 49 107 -54% 353 664 -47%
Jeep Brand 16,000 13,767 16% 54,877 70,071 -22%

Ram Brand:

2019 Ram 1500 Sport Crew Cab 4×4. (Ram).

While the Ram 1500, Ram 1500 Classic, and Ram Heavy Duty models sold 83,672 units during 2020. This was a decrease of 14% over 2019’s numbers. Ram ProMaster City experienced a good fourth quarter of 145 units, up 230% for the quarter.

Model Q4 Sales Vol % Change CYTD Sales Vol % Change
Curr Yr Pr Yr Curr Yr Pr
Ram Pickups 20,435 21,439 -5% 83,672 96,763 -14%
Ram ProMaster 516 969 -47% 3,518 4,483 -22%
Ram ProMaster City 145 44 230% 558 725 -23%
Ram Brand 21,096 22,452 -6% 87,748 101,971 -14%

Chrysler Brand:

2021 Chrysler Grand Caravan SXT on the Detroit River with the Detroit skyline. (Chrysler Canada).

The Chrysler brand had a very good final quarter in 2020 by selling 994 units, thanks to the Chrysler Pacifica and the new entry-level Grand Caravan minivan lineup. The new Chrysler Grand Caravan ultimately takes over where the Dodge Grand Caravan left off.

Chrysler’s 300 Series had a disapointing year in the Canadian marketplace. But the big Chrysler sedan still pulled off almost double the amount of sales for Canada as the entire FIAT brand.

Model Q4 Sales Vol % Change CYTD Sales Vol % Change
Curr Yr Pr Yr Curr Yr Pr
300 71 123 -42% 447 1,949 -77%
Grand Caravan 27 0 27 0
Pacifica 896 609 47% 2,733 3,731 -27%
Chrysler Brand 994 732 36% 3,207 5,681 -44%

Dodge Brand:

2020 Dodge Durango Citadel. (Dodge).

The Dodge brand had a successful final quarter of 2020, by selling 8,182 units and allowing the brand to have over a 13% increase in sales over the same time period. Leading the way, for the brand both in the quarter and for the year was the recently discontinued Dodge Grand Caravan. The Dodge Grand Caravan sold 4,508 units for the quarter, pushing the aged minivan to a strong 22,883 units for the year.

The second best-selling vehicle was the family-friendly Dodge Durango. The Durango posted a 62% increase for the quarter with 2,485 units.

Model Q4 Sales Vol % Change CYTD Sales Vol % Change
Curr Yr Pr Yr Curr Yr Pr
Charger 836 164 410% 1,659 3,425 -52%
Challenger 267 182 47% 1,368 2,041 -33%
Journey 86 291 -57% 420 2,184 -81%
Grand Caravan 4,508 5,166 -13% 22,883 27,382 -16%
Durango 2,485 1,538 62% 5,668 9,220 -39%
Dodge Brand 8,182 7,252 13% 31,999 44,255 -28%

FIAT Brand:

2020 Fiat 500X Sport. (FIAT).

The FIAT brand proved to be non-existant in the Canadian marketplace. Only 2 Fiat 500X crossovers were sold for the quarter, pushing the total to 34 units for the entire year. FIAT’s best-selling vehicle for the brand was the 124 Spider which has been discontinued for 2021. The 124 Spider sold 21 units during the quarter and had a total of 165 units for the year.

Model Q4 Sales Vol % Change CYTD Sales Vol % Change
Curr Yr Pr Yr Curr Yr Pr
500 0 20 -100% 18 117 -85%
500L 0 0 0% 11 12 -8%
500X 2 13 -85% 34 50 -32%
124 Spider 21 30 -30% 165 205 -20%
Fiat Brand 23 63 -63% 228 384 -41%

Alfa Romeo Brand:

2020 Alfa Romeo Stelvio Ti Lusso. (Alfa Romeo).

The Alfa Romeo is another brand that has struggled to gain traction since its reintroduction to the North American marketplace. In Canada, the Alfa Romeo Stelvio led the way for the brand with 488 units sold for the year and only 151 units for the quarter. That one model made up more than 75% of the total of the brand’s sales for the quarter.

Model Q4 Sales Vol % Change CYTD Sales Vol % Change
Curr Yr Pr Yr Curr Yr Pr
4C Spider 1 3 -67% 17 39 -56%
Giulia 48 44 9% 188 242 -22%
Stelvio 151 114 32% 488 458 7%
Alfa Romeo Brand 200 161 24% 693 793 -6%

Robert S. Miller

Robert S. Miller is a diehard Mopar enthusiast who lives and breathes all that is Mopar. The Michigander is not only a Co-Editor for MoparInsiders.com, 5thGenRams.com, and HDRams.com but an automotive photographer. He is an avid fan of offshore powerboat racing, which he travels the country to take part in.

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Yesterday, FCA Canada reported its official sales numbers for the final quarter and overall yearly totals for 2020. While the final quarter proved to be an improvement of 5% with 46,495 units sold. Unfortunately, the COVID-19 pandemic, a shut down in production for three months, and a high unemployment rate pushed a 20% loss in … (read full article...)

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