Stellantis Unveils Strategic Software Plan For Consumers and Businesses

Revolutionizing Mobility with Advanced Connected Features and Software Revenue Growth...

Stellantis is revolutionizing the automotive software landscape with a strategic plan that addresses both consumer (B2C) and business (B2B) customers. By introducing a range of innovative software products and connected features, the company is enhancing the mobility experience for owners of its 14 brands while significantly boosting high-margin software revenue.

Growth in Software Revenue and Connected Services –

Entire 2021 Stellantis Electrified Lineup. (Stellantis).

Since 2021, Stellantis has seen its software revenues grow 2.5 times, driven by a surge in subscription-based products and connected services. The number of global subscribers has risen to over 5 million, while the monetizable connected car parc has increased by 15% to 13.8 million vehicles. In 2023 alone, Stellantis delivered more than 94 million over-the-air (OTA) updates, enhancing features and adding new functionalities to its vehicles.

Next-Generation Technology Platforms –

Stellantis is set to integrate three groundbreaking technology platforms by the end of 2024:

  • STLA Brain: This centralized computing architecture allows for full OTA access to sensors and actuators, reducing vehicle complexity by cutting the number of electronic control units (ECUs) in half. New features can be developed in-house in under six months.
  • STLA SmartCockpit: Powered by AI and machine learning, this platform offers a new level of personalization and connectivity, integrating seamlessly with users’ digital lives. It features simplified menus and AI-enabled experiences for navigation, media, climate, lighting, and productivity.
  • STLA AutoDrive: Leveraging STLA Brain and STLA SmartCockpit, this platform delivers advanced driver assistance systems (ADAS) with capabilities for hands-off/eyes-off driving (Level 2+). It aims to increase the uninterrupted time and distance for ADAS-supported driving.

Innovative Software Products and Services –

Ram ProMaster Interior with 10-Inch Uconnect 5 Infotainment System. (Ram).

Stellantis is introducing several new software products and connected features:

  • AppMarket: Available in North America, this in-vehicle hub offers a regularly refreshed selection of services and experiences. Nearly half of Jeep® and Ram vehicles from the 2021 to 2023 model years have received this feature via OTA updates, with full coverage expected by the end of 2024.
  • e-ROUTES: This BEV-specific route-planning app, available in Europe and expanding globally, integrates real-time vehicle data and projects onto the vehicle’s central screen via Apple CarPlay and Android Auto.
  • Free2move Connect Fleet: This fleet management platform provides real-time visibility of vehicle health data, geofence boundaries, and geolocation, helping fleet managers optimize operations.
  • MyTasks: This tool helps drivers manage their schedules efficiently by providing real-time updates on the in-vehicle entertainment screen, while fleet managers receive automatic updates on task completion.
  • ChatGPT Enhanced Virtual Assistant: After a successful pilot in October 2023, Stellantis will offer this feature as standard in new and existing vehicles in 20 European countries by the end of 2024, providing natural language assistance for various tasks.

Mobilisights: Expanding Customer Base with Data-Driven Solutions –

Mobilisights is leveraging data from 13.8 million connected Stellantis vehicles to develop innovative solutions that respect privacy while enhancing customer experiences. These insights improve fleet management, driver experience, traffic management, and urban planning, contributing to a smarter and safer transportation world.

Accelerating Software Development with Virtual Engineering Workbench –

2024 Ram ProMaster EV Cargo Van. (Ram).

Stellantis is redefining automotive software development with its Virtual Engineering Workbench, a cloud-based design and testing tool that accelerates development and enhances quality. This approach, coupled with a global network of technology development hubs, enables 24/7 work cycles and customization of software products for each vehicle platform.

Financial Targets –

Stellantis aims to generate approximately €20 billion ($21.6 billion USD) in incremental annual revenues from its software strategy by the end of the decade. This ambitious target underscores the company’s commitment to innovation and its transformation into a leading player in automotive software and connected services.

Stellantis’ execution of its software strategic plan marks a decisive shift from traditional automotive operations to a more agile, startup-like approach. By focusing on speed, flexibility, and in-house software creation capabilities, Stellantis is well-positioned to lead the industry in delivering cutting-edge connected features and high-margin software revenue.

Robert S. Miller

Robert S. Miller is a diehard Mopar enthusiast who lives and breathes all that is Mopar. The Michigander is not only the Editor for MoparInsiders.com, 5thGenRams.com, and HDRams.com but an automotive photographer. He is an avid fan of offshore powerboat racing, which he travels the country to take part in.

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