In a strategic move that reflects the evolving landscape of the used-car market, Stellantis has expanded its successful SPOTiCAR program into the United States. Initially launched in 2019 across 11 European countries, SPOTiCAR was designed to revolutionize purchasing pre-owned vehicles for individual customers and businesses. With its arrival in the U.S., SPOTiCAR is set to reshape the American used-car market and provide consumers with a stress-free, digital-first buying experience.
Head of U.S. Sales, Jeff Kommor, commented on the introduction of SPOTiCAR, stating, “SPOTiCAR arrives in the U.S. at a time of rapid change in the fast-growing, extremely competitive and highly digitalized global used-car market. With SPOTiCAR, Stellantis further establishes itself as a multi-brand pre-owned vehicle operator.” This move aligns with Stellantis’ broader Dare Forward 2030 strategy, solidifying its commitment to transforming the pre-owned vehicle sales and transactions sector.
The core concept of SPOTiCAR revolves around simplifying and enhancing the purchasing experience for customers seeking pre-owned vehicles. Through a dedicated digital platform, consumers can easily browse through a wide selection of pre-owned vehicles from renowned brands such as Alfa Romeo, Chrysler, Dodge, FIAT, Jeep, Ram, and Wagoneer. By entering their zip code on SPOTiCAR.com, potential buyers are presented with all available vehicles within their area, allowing for convenient and localized search results.
What Sets SPOTiCAR Apart:
- Comprehensive Inspection: Every SPOTiCAR vehicle undergoes a rigorous multi-point inspection, ensuring its quality, reliability, and safety. This process includes thorough checks by trained technicians to meet the manufacturer’s certification standards.
- Warranty and Benefits: SPOTiCAR vehicles come with a minimum three-month warranty, offering buyers peace of mind. Additionally, customers benefit from three months of roadside assistance, vehicle history and mileage checks, available connected-vehicle services, rental car reimbursement, finance options, and access to professional advice and support.
- Connected Experience: SPOTiCAR leverages its digital platform to offer buyers a seamless online shopping experience. Whether customers choose to finalize their purchase online or at the dealership, SPOTiCAR’s digital infrastructure ensures a smooth and transparent transaction process.
- Wide Brand Selection: A standout feature of SPOTiCAR is its inclusivity of renowned brands under the Stellantis umbrella. Buyers can find certified pre-owned vehicles from Alfa Romeo, Chrysler, Dodge, FIAT, Jeep, Ram, and Wagoneer, all available through participating dealers across Stellantis’ extensive dealer network.
As the automotive industry continues to evolve and adapt to changing consumer preferences and technological advancements, SPOTiCAR’s entry into the U.S. market serves as a testament to Stellantis’ commitment to innovation and customer-centric solutions. By merging the benefits of online convenience with the assurance of manufacturer-certified vehicles, SPOTiCAR offers a compelling proposition to both buyers and sellers, creating a win-win scenario in the competitive pre-owned vehicle market.