As the only premium brand of pickup trucks in Brazil, the Ram Truck brand continues to grow in the market. After years of offering the Ram 2500 Laramie Crew Cab 4×4 to the market, the Ram 1500 Rebel Crew Cab 4×4 also headed to the Brazilian market and has attracted even more customers to the brand outside of the agricultural segment that Ram is used to. After having a record year, the American automaker is ready to bring another model to Brazil, offering even more capability and luxury than ever before.
Ram Trucks Brazil, has confirmed the 2022 Ram 3500 Limited Longhorn will join the Brazilian lineup sometime later this year. It will be the first time that Ram has offered a 1-ton option in its lineup in South America.
The Limited Longhorn is layered with premium materials and carries iconic features and design cues from traditionally handcrafted, time-tested wares, such as the antique pocket watch, hand-tooled leather cowboy boots, or a horseman’s saddle. As we said before the agricultural market is a big part of Ram’s sales in Brazil, so we think the Limited Longhorn will be a perfect fit in the market. Ram itself, a major sponsor of Brazilian rodeos, a place where we are sure this pickup will be seen a lot in the upcoming months.
Limited Longhorn models are distinguished externally by a chrome-slat grille and header surrounding the premium LED lamps with an Adaptive Front-lighting System (AFS). Chrome bumpers, tow hooks, and side steps (power optional) come standard as do wheel flares. Two-tone color options include correlating RV Match Walnut Brown bumpers, flares, and lower panels.
Limited Longhorn’s interior trim is the pinnacle of quality with a segment-exclusive hand-wrapped, 100% full-grain leather-wrapped dashboard, door-panel coverings, and armrests in Southwestern style. Throughout the cabin, a new alligator skin-embossed surface covers the center console, instrument panel, seats, and door-panel inserts. Other unique details, such as satin warm-chrome accents with a brushed-nickel metal badge flush with the console lid and a new burned-in “Longhorn” branding mark on the upper glove box, give the Limited Longhorn a well-crafted, high-quality feel and appearance. Real barn-wood accents are found throughout the cabin. Wood tandem doors on the center console reflect the heightened attention to detail and provide closed storage. At night, the cabin is accentuated with ambient lighting to create a luxurious and soothing atmosphere for passengers.
So far the only details that Ram Trucks Brazil has released, is that it will be powered by the 6.7-liter H.O. Cummins turbodiesel inline-six and will have specific tuning for the Brazilian market to allow it to have 377 horsepower and 845 lb.-ft. (1,150 Nm) of torque, which is 12 more horsepower and 48 lb.-ft. (65 Nm) more torque than the Brazilian-spec Ram 2500 Laramie. According to Ram, the Brazilian-spec Ram 3500 Limited Longhorn will have a payload of 1,752 kg (3,862 lbs) and a towing capability of up to 9,021 kg (19,887 lbs).
Ram Trucks Brazil, should be releasing more details in the upcoming models. So stay tuned.