It was only a few months ago, that Wolverine, the 138-year-old boot and clothing brand, and Ram Truck, the brand that is “Built to Serve,” unveiled a one-of-a-kind collaboration for a collection of boots inspired by the Ram Truck portfolio. Now, the Ram Truck brand is announcing another partnership with El Paso, Texas-based bootmaker, Lucchese.
Applying the same craftsmanship principles and techniques since 1883, Lucchese artisans use only the finest leathers, unrivaled materials, and a proprietary twisted cone last to construct boots of exceptional quality, fit, comfort, and style. From the careful selection and cutting of the finest grade of leathers to the hand-driven lemonwood pegs and meticulous finishing of a boot, each part of the 100+ step process is critical to the finished product.
Now, Lucchese and Ram Trucks have collaborated on the launch of a premium, western-infused, and handcrafted boot collection that is inspired by the unique, class-leading interior of last year’s “Luxury Truck of Texas” – the 2021 Ram 1500 Limited Longhorn 10th Anniversary Edition.
Carefully designed with the utmost attention to detail and built to the ultimate specifications of Ram Truck customers. The collection includes five different Ram-branded boots with three styles for Men and two styles for Women…
- Ram Men’s Tooled Western Boot – Men’s Hand-Tooled Quarter & Giant Gator Vamp – ($2,495 U.S. MSRP)
- Ram Men’s Caiman Horseman Boot – Men’s Hand-Cut Inlay Quarter & Giant Belly Caiman Vamp – ($995)
- Ram Men’s Ostrich Horseman Boot – Men’s Fancy Stitch Quarter & Hand Stained Ostrich Vamp – ($745)
- Ram Ladies’ Giant Gator Western Boot – Women’s Inlayed Quarter & Giant Gator Vamp – ($1,395)
- Ram Ladies’ Horseman Boot – Woman’s Side Seam Quarter & Inlay with Goat Vamp – ($695)
“With any partnership Lucchese enters, we look for shared values and common purpose,” said Doug Hogue, Vice President of Product and Marketing for Lucchese. “Ram Truck clearly exemplifies a drive and desire to provide the highest quality and most premium experiences to their customers. At Lucchese, we feel the same. We are honored and happy to be able to partner on a celebration this exciting. Together, we have been able to celebrate the beauty and craft that unites us through the western lifestyle.”
Sometimes, destiny and authenticity are in the cards. In this case, how Lucchese came to design a cowboy boot inspired by the 2021 Ram 1500 Limited Longhorn 10th Anniversary Edition actually began the other way around, in one of those rare moments of synchronicity, when the right idea magically appears. That was when Ryan Nagode, Chief Designer & Head of RAM Interiors, visited Texas more than a decade ago; when the notion of the Longhorn becoming a true luxury truck was still a twinkle in his eye and he and his design team wandered into several Western stores and were impressed by what they saw.
“Going into a boot shop and some of the saddle shops, and seeing the attention to detail, the creativity, and the uniqueness, I knew that was fundamental to get into the Longhorn and even more so, play that up on the 10th Anniversary Edition,” Nagode says. After 10 years of the Longhorn evolving into the pinnacle of Southwest luxury and capability, Ram Trucks’ customers had learned to expect nothing less.
Nagode’s boots-on-the-ground inspiration would prove pivotal. “Luxury at the time meant throwing leather-trimmed seats in the truck,” he says. “You probably didn’t touch anything else.” Sensing the evolution and impending revolution in who was driving trucks, Ram’s design and engineering teams set out to create lifestyle products that matched the consumers’ individual tastes and needs. “We had to distill it down to who was purchasing the truck, what they loved, and how they use it so we could design it for them specifically,” says Nagode.
The full Lucchese collection is available for pre-order now, at Lucchese.com.