Thanks to our dealer connections, we are now learning more about the 2022 Alfa Romeo lineup and the changes the brand is making for its Giulia sedan and Stelvio SUV for the U.S. marketplace. According to our source, Alfa Romeo has begun a new simplified lineup marketing strategy for 2022, this consists of realigning the lineup to focus on the fastest-turning packages, and price positioning on higher trims. So what does that mean to the customer?
There are three key product actions that Alfa Romeo is going for its 2022 model year vehicles.
The first is to align to a global Alfa Romeo trim walk and exterior look. This means, instead of having different trim names, packages, and looks for various trim levels across the globe, they will now be all similar no matter the region you purchase your Alfa Romeo in. The vehicles will also not vary in looks (other than to meet safety regulations – like clear turn signals instead of amber ones), this means that the American models will have all of the same styling features as their European counterparts.
The second part of the new key product action is to reduce low-performing packages and offer more simplification across the lineup. This strategy will drop low-performing high-cost packages and options like the Ti Lusso and Ti Sport Carbon packages, the Performance Package, Adaptive Suspension, reducing wheel options from 32 choices to 13 between the Giulia and Stelvio, reducing the number of brake color choices from 4 to only 2, and reducing the 17 exterior colors to just 10 colors.
The last strategy is to offer standard Global Product offerings. The company says that reduced complexity yields higher overall quality. So this now means that all trims will now come standard with wireless charging, Advanced Driver Assistance System (ADAS) 1 package with Blind-Spot, Adaptive Cruise Control, Lane Departure Warning, Automatic High-Beams, Front Park Assist, and Auto Dim Mirrors. Sprint models will now get standard navigation, while Stelvio Ti, Veloce, Quadrifoglio models will all now come with a standard hands-free liftgate.
Utimately, more standard options for both the Giulia and Stelvio, but less options to choose from.
So what do you think of Alfa Romeo’s new strategy for 2022? Do you think the globalization of the models to be the same around the globe will work? Lastly, will the 2022 Alfa Romeo lineup be successful with less choices? Leave you comments down below or in the MoparInsiders.com forums.
Be sure to stay tuned, as we will continue to breakdown the changes for the 2022 model lineups for the Giulia and Stelvio.