Alfa Romeo

Alfa Romeo Makes Huge Changes To Its 2022 Model Year Lineup!

A New Marketing Strategy Leads To More Standard Content, Less Options, And Global Standardization...

Thanks to our dealer connections, we are now learning more about the 2022 Alfa Romeo lineup and the changes the brand is making for its Giulia sedan and Stelvio SUV for the U.S. marketplace. According to our source, Alfa Romeo has begun a new simplified lineup marketing strategy for 2022, this consists of realigning the lineup to focus on the fastest-turning packages, and price positioning on higher trims. So what does that mean to the customer?

2021 Alfa Romeo Giulia Quadrifoglio. (Alfa Romeo).

There are three key product actions that Alfa Romeo is going for its 2022 model year vehicles.

The first is to align to a global Alfa Romeo trim walk and exterior look. This means, instead of having different trim names, packages, and looks for various trim levels across the globe, they will now be all similar no matter the region you purchase your Alfa Romeo in. The vehicles will also not vary in looks (other than to meet safety regulations – like clear turn signals instead of amber ones), this means that the American models will have all of the same styling features as their European counterparts.

2021 Alfa Romeo Stelvio Veloce Q4. (Alfa Romeo).

The second part of the new key product action is to reduce low-performing packages and offer more simplification across the lineup. This strategy will drop low-performing high-cost packages and options like the Ti Lusso and Ti Sport Carbon packages, the Performance Package, Adaptive Suspension, reducing wheel options from 32 choices to 13 between the Giulia and Stelvio, reducing the number of brake color choices from 4 to only 2, and reducing the 17 exterior colors to just 10 colors.

2021 Alfa Romeo Stelvio Quadfoglio. (Alfa Romeo).

The last strategy is to offer standard Global Product offerings. The company says that reduced complexity yields higher overall quality. So this now means that all trims will now come standard with wireless charging, Advanced Driver Assistance System (ADAS) 1 package with Blind-Spot, Adaptive Cruise Control, Lane Departure Warning, Automatic High-Beams, Front Park Assist, and Auto Dim Mirrors. Sprint models will now get standard navigation, while Stelvio Ti, Veloce, Quadrifoglio models will all now come with a standard hands-free liftgate. 

2021 Alfa Romeo Stelvio Quadrifoglio. (Alfa Romeo).

Utimately, more standard options for both the Giulia and Stelvio, but less options to choose from.

So what do you think of Alfa Romeo’s new strategy for 2022? Do you think the globalization of the models to be the same around the globe will work? Lastly, will the 2022 Alfa Romeo lineup be successful with less choices? Leave you comments down below or in the MoparInsiders.com forums.

2021 Alfa Romeo Stelvio Veloce Q4. (Alfa Romeo).

Be sure to stay tuned, as we will continue to breakdown the changes for the 2022 model lineups for the Giulia and Stelvio.


Robert S. Miller

Robert S. Miller is a diehard Mopar enthusiast who lives and breathes all that is Mopar. The Michigander is not only the Editor for MoparInsiders.com, 5thGenRams.com, and HDRams.com but an automotive photographer. He is an avid fan of offshore powerboat racing, which he travels the country to take part in.

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Those seem like quite reasonable adjustments and to be expected at such a late stage of the product cycle.

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Alfa Romeo was given a tough assignment, compete right out of the starting gate with some of the best imports on the market, with a large and loyal customer base and well established dealer network and status imagery that is hard to penetrate with a tiny budget and lofty, unrealistic expectations and people judge them against that standard as if it were a level playing field. Seriously! AR is selling, based on my personal head count, exceptionally well, impressively so here on Long Island, but given all that, criticism and doom and gloom too often is part of the brands accessment. That Stelvio is an outstanding product and pretty popular and these updates will make it more so, I bet. More product, more dealerships delinked from Fiat and a larger marketing budget should really put the brand in the mix of things in North America. It takes time, product and money. Having done so well, so far, only speaks to better days. Good job Alfa Romeo.

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Something that many C-suites don't understand in Western countries, since they're formatted to think trimester to trimester, is that (re-)launching a brand is a marathon, not a sprint.

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The Giulia has a Nissan look profile.

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If they bring back the Carbon Brakes I'm in! Seriously disappointed that they removed that option for the 2021 Giulia Quadrifoglio. But I like the symmetry between Euro and Western specs.

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