Fiat Chrysler Automobiles (FCA) released its official sales numbers for the first quarter of 2020 yesterday, for both the Canadian and Mexican markets. Despite the negative economic impact of the COVID-19 (or Coronavirus) in March, both markets produced good numbers for the months of January and February. So let’s take a quick look at the numbers behind each brand in both markets…
FCA Canada posted sales of 44,140 vehicles during the first quarter of 2020, which was a decline of 10,196 units over the same time last year. Boasting success for the company in the Canadian market was the 2020 Ram Heavy Duty pickup lineup, which was up 50% with 3,282 units sold. Overall, Ram Truck sales were flat year over year with 19,179 units sold during the quarter. Additionally, the soon to be discontinued Dodge Grand Caravan was up 2% over its 2019 numbers with 8,408 units sold.
“We want to thank the dealers who have been able to remain open during these difficult times in order to ensure that all Canadians’ transportation needs are met, especially our nation’s first responders and health professionals,” said FCA Canada President and CEO Dave Buckingham.
As we mentioned yesterday, FCA Canada is offering no payment for 120 days on all 2019 and 2020 models, across all brands with its “Drive Forward” initiative which starts this month. FCA Canada is continuing to work with its various financing providers, many of which are offering financial relief to consumers who may need it. The Drive Forward initiative provides consumers with incentives, as well as online tools to improve their retail experience.
|Canada Sales Summary JANUARY-MARCH 2020|
|Month Sales||Vol %||CYTD Sales||Vol %|
|Model||Curr Yr||Pr Yr||Change||Curr Yr||Pr Yr||Change|
|TOTAL FCA CANADA||44,140||54,336||-19%||44,140||54,336||-19%|
FCA México posted decent numbers despite the negative economic impact of the coronavirus with 14,537 units sold during the first quarter. Sales were led by the Ram Brand, which had its best first-quarter sales record ever with 7,110 units. Ram Light Duty truck sales made up 3,438 units of the total with its 2020 Ram 1500 and 2020 Ram 1500 Classic pickups leading the way. The workhorse Ram 4000 Chassis Cab, doubled its sales, while the Ram ProMaster increased its sales by 53% compared to the same time period last year.
The Dodge brand sold 3,202 units during the first quarter of 2020. With a majority of the sales was the affordable Dodge Attitude sedan with 2,104 units leaving showrooms. The Dodge Neon and Dodge Durango also featured a huge sales boost over their 2019 numbers, with the Neon improving 194% over last year and the Durango up 40%.
Jeep® sold 2,625 units during the first quarter of 2020. The midsized Jeep Gladiator sold 272 units in its first quarter of sales, despite only being sold with its Overland and Rubicon variants in the marketplace. On the other hand, Jeep Wrangler and Jeep Grand Cherokee sold 801 units and 605 units, respectively.
Other FCA México brands included the FIAT brand, which posted sales of 1,480 units in the first quarter of 2020. The FIAT brand was led by the Fiat Mobi that sold 713 units, while Fiat UNO sold 495 units. The Chrysler brand sold 95 units during the first quarter, which were made up mostly of Pacificas, while the Alfa Romeo brand posted a total sales of 25 units for the first quarter.
“In March, the RAM brand reported the best first quarter in its history thanks to the versatility of its products, which range from work vehicles to lifestyle, adapting to different sectors and customers,” said Bruno Cattori, President and CEO of FCA Mexico. “Last month we renewed the Dodge Durango range, made up of the Touring, GT and R/T versions, incorporating the multi-award-winning Pentastar V6 engine,” Cattori added.