The Alfa Romeo brand has failed to get the traction that Fiat Chrysler Automobiles (FCA) had hoped when the company relaunched the brand in North America. While the Alfa Romeo Giulia and Stelvio have raked in almost every award possible, the Alfa Romeo brand is hoping that updates to both vehicles for the 2020 model year will help turn the brand the other direction. So the Italian brand is launching a new campaign featuring both vehicles starting this month.
Actor Alexander Skarsgård is starring in the new campaign for Alfa Romeo. The award-winning actor (“True Blood,” “Big Little Lies”) will be featured in two commercials, one for the new 2020 Alfa Romeo Giulia and one for the new 2020 Alfa Romeo Stelvio. The first “Type A” video featuring Skarsgård and the Alfa Romeo Giulia launches this week across television and the Alfa Romeo social channels, including YouTube, Facebook, Instagram, and Twitter.
“Alfa Romeo’s 110-year legacy has been fueled by the passion of the brand’s Alfisti enthusiasts,” said Tim Kuniskis, Global Head of Alfa Romeo and Head of Passenger Cars – Dodge, SRT, Chrysler and FIAT, FCA – North America. “This legacy continues on the new 2020 Alfa Romeo Giulia and Stelvio, which offer consumers unique Italian style, now coupled with an even higher level of connectivity, premium interior design, and Level 2 autonomous driving capabilities.”
Both vehicles receive a host of the new standard and available content including an 8.8-inch touchscreen display, interior enhancements to key touchpoints such as upgraded steering wheel, center console, knobs, shifter, and added storage. The newly available Advanced Driver Assistance System (ADAS) with Level 2 autonomous driving capability brings new technology and convenience to the standard list of best-in-class standard performance claims including power, 0 to 60, and top speed, among others.
The Alfa Romeo marketing campaign was created in partnership with Doner and goes along with the new marketing strategies that the brand is trying. The recent Michael Bay film on Netflix “6 Underground”, stared a sublime-painted Alfa Romeo Giulia Quadrifoglio.