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Stellantis Mexico Reports An Increase Of 30% In Sales For 2023

Ram Continues To Lead In Mexican Marketplace...

In a year marked by challenges, Stellantis Mexico emerged triumphant, reporting significant growth and achieving record-breaking sales figures in 2023. The automaker witnessed a 30% increase in total sales compared to the previous year, culminating in a total of 96,795 units sold – the best performance since 2012.

December proved to be a standout month for Stellantis Mexico, with sales soaring by an impressive 34%, totaling 11,986 units. This remarkable achievement made December 2023 the best for the company since 2016.

2023 Ram 700 SLT Regular Cab. (Ram).

Ram, the leading brand within the Stellantis portfolio, emerged as the star performer, reporting sales of 34,158 units throughout 2023 – a staggering 39% increase from the previous year. The month of December alone witnessed Ram achieving its highest-ever monthly sales, with 6,070 units sold.

2023 Dodge Attitude SXT CVT. (Dodge).

Dodge, another cornerstone of Stellantis Mexico, experienced its best year since 2018, with annual sales reaching 20,731 units – a remarkable 13% increase from 2022. The Dodge Charger, a perennial favorite, recorded its best sales performance since 2008. Additionally, the Dodge Attitude and Chinese-built Dodge Journey also celebrated their best years in sales since 2019.

2023 Jeep® Renegade Latitude 4×4. (Jeep).

Jeep® achieved the best year in sales since 2015, with a total of 16,283 units sold. December marked another milestone as the brand witnessed a 15% increase in sales compared to the same month in 2022, securing the best December since 2015. The Jeep Renegade and Jeep Gladiator (called the JT in Mexico) both achieved their highest-ever sales in their respective histories.

2023 Peugeot 3008 Allure Premium HYBRID4 300. (Peugeot).

Peugeot experienced a remarkable surge in popularity, reporting sales of 13,233 units in 2023 – a staggering 61% increase from the previous year. December alone saw the brand placing 1,186 units in the Mexican market, a 15% growth compared to December 2022. Models such as the Peugeot 2008, Peugeot 3008, Peugeot Rifter, Peugeot Manager, and Peugeot Expert all achieved their best-ever sales figures.

2023 Fiat Pulse Drive Plus. (FIAT).

Alfa Romeo and Fiat also contributed to Stellantis Mexico’s success story, with Alfa Romeo reporting its best year since 2017, and Fiat achieving a 59% growth in total sales compared to 2022.

In his reflection on the outstanding year, Carlos Quezada, Commercial Vice President of Stellantis Mexico stated, “2023 was a very important year for Stellantis Mexico since it increased its market penetration compared to 2022 and our growth in sales was constant. We had launches in the different market segments which allowed us to end the year with records in all our brands.” 


Robert S. Miller

Robert S. Miller is a diehard Mopar enthusiast who lives and breathes all that is Mopar. The Michigander is not only the Editor for MoparInsiders.com, 5thGenRams.com, and HDRams.com but an automotive photographer. He is an avid fan of offshore powerboat racing, which he travels the country to take part in.

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I love that Ram 700. Yes I know it's almost impossible to sell it here. Somebody in Stellantis management better sit down and figure out what the managers in Mexico and Brazil are doing right and what the managers in USA and Canada are doing wrong.

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I love that Ram 700. Yes I know it's almost impossible to sell it here. Somebody in Stellantis management better sit down and figure out what the managers in Mexico and Brazil are doing right and what the managers in USA and Canada are doing wrong.

#1 selling vehicle in Brazil for the past three years. The only thing is it would make it here. It did poorly in crash test.

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The Ram 700 is built in the wrong place and it's on the wrong platform. I thought it would be too small for our market, but now I'm rethinking we need a more compact truck. First there is the collapse of the pickup truck market. I was about to write the historical pickup truck market, but there is little historical or traditional about our present day pickup trucks. They are too big and expensive. My personal opinion is that the current crop of domestic pickup trucks (including the Tundra) are a fad that is nearly over. There are those that still need a truck, but maybe not one of those expensive highway leviathans. There needs to be a course correction for full size trucks.

After the collapse of full size pickup sales, another thing which made me ponder the market for a Ram 700 is people are actually importing Kei trucks from Japan. The ones brought over are either 25 year old used ones to avoid federalizing or new build units modified to be classified as an ATV. If I lived in the Villages in Florida I would go for one. These Kei vehicles are way too small for most US roads, but find their place at retirement communities, dense urban areas, remote rural dirt roads, ranches and farms. The new Kei trucks sold classified as an ATV often find work on ranches and farms in addition to use as an ATV. No one buys a neighborhood electric vehicle for rural use, but such vehicles share the same paved urban environments with the recently imported Kei trucks. ATVs are purchased for rural use.

The compliance electric cars built during the previous decade to pacify CARB regulators are mainly compacts and subcompacts in size. The only one which stayed true to its original design and went into production is the Fiat 500e. That particular Fiat model is the next step up from a neighborhood electric vehicle. It is fully streetable and has enough power to handle American roadways. In the same way, a Ram 700 could be the next step up from a Kei truck, just not the Latin American version. We need one built in the right place and on the right platform. It also has to offer AWD for our market, in addition to some electrification options. The business case for such a vehicle would be a hard sell to the Stellantis heads, especially with their Penney pinching CMP platform obsession. The company is supposed to be moving on to the STLA small platform. The medium size Rampage built on the STLA large platform is on the way and management might think that will be enough, but I think Ram needs a smaller truck to compliment that as well.

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