New Jeep® CEO Kicks Off His Tenure With A Progressive Start

Dissolving The Wagoneer Sub-Brand, Lowering Prices, and New Vehicles Launches...

Antonio Filosa, the new CEO of the Jeep® brand, has released some new details on the direction he plans to take the Jeep brand over the next year. The changes involve new models that were already in the works, dissolving the Wagoneer sub-brand, and lowering prices on certain vehicles.

2023 Jeep® Grand Wagoneer L Series III. (Jeep).

According to Filosa, Jeep will launch five new models in 2025, including new nameplates and updates to existing ones. But Filosa isn’t wasting time as the brand’s new CEO and is kicking off his tenure with lower prices on popular models like the Compass and Grand Cherokee.

“The brand is in transition,” Filosa said to the press. “We need to do something on market preparation and market share because this is not where this brand deserves to be.”

2024 Jeep® Compass (RED) Edition. (Jeep).

The Compass now starts at $27,495, making it $2,500 cheaper than its original 2024 U.S. Manufacturer’s Suggested Retail Price (MSRP). The lineup has also changed. Gone are the special edition models – the Altitude, (RED) Edition, and High Altitude, leaving the core models intact.

As for the Grand Cherokee, the MSRP of the Laredo model has been cut by $1,500, while the more popular Limited trim has received a $2,325 price reduction.

2025 Jeep® Wagoneer S. (Stellantis).

The second move is to do away with the Wagoneer sub-brand, a move we at MoparInsiders applaud, and make the Wagoneer nameplate the halo of the Jeep brand once again. Something that the Wagoneer’s customer base remembers, as it defined the brand’s luxury portfolio from the mid-60s to the early-90s. The first vehicle to help kick-off the rebrand will be the all-new, all-electric Wagoneer S.

Speaking of the Wagoneer S, it will be the first new vehicle to debut. As we said in a post earlier this week, we said that the Wagoneer S would likely debut in July. Filosa backed that up by saying that production would start in the second quarter. The Wagoneer S will be launched as a 2024 model with a short model year run before being changed to a 2025 model.

2025 Jeep® Recon Moab 4xe. (Jeep).

Following that move, the all-new, all-electric Recon will join the lineup sometime in the third quarter, or at least that is what Jeep is aiming for. The Recon will be an off-road-oriented five-passenger, four-door D-segment SUV that will offer the classic Jeep boxy styling fans have loved for decades. It will only be available as an all-electric model, but there is hope for an ICE model, as the STLA Large architecture it and the Wagoneer S are based on will be a multi-energy platform with electric, hybrid, and ICE options.

The Recon will be a true ‘Trail Rated’ Jeep, able to conquer the famed Rubicon trail. However, unlike the Wrangler and Gladiator, its top-tier model will not have the Rubicon trim name. Instead, early teaser images pointed to the ‘Moab’ name. The new model will also feature removable doors and an open top for that authentic Jeep ‘open air’ experience.

2024 Jeep® Wrangler Unlimited Rubicon X 4xe. (Jeep).

Filosa also confirmed that five product launches will follow the Recon; however, he did not go into detail about what vehicles they would be.

Looking back at the United Auto Workers (UAW) and Unifor contracts, we believe that the five vehicle launches include an updated version of the Jeep® Wrangler 4xe plug-in hybrid (PHEV) due for 2025, the long-awaited Gladiator 4xe PHEV, a mid-cycle update to the Grand Cherokee, a mid-cycle update for the Wagoneer/Grand Wagoneer, and the launch of the next-generation Cherokee.

Robert S. Miller

Robert S. Miller is a diehard Mopar enthusiast who lives and breathes all that is Mopar. The Michigander is not only the Editor for MoparInsiders.com, 5thGenRams.com, and HDRams.com but an automotive photographer. He is an avid fan of offshore powerboat racing, which he travels the country to take part in.

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Drop prices blah blah stop making unreliable vehicles that are spending more time on a hoist than on the tires
They have to improve their quality tenfold ..people are starting to grow wise..Jeep Junk??? sad

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Good news. Jeep obviously, under enormous pressure from the executives at Stellantis, have invested billions of scarce resources on the the “Green Technology” policy foolishness. Let’s hope Filosa’s hints at market based reality changes for Wagoneer S and Recon come to fruition, it’s critical beyond a conversation starter. Quality over gimmicks and fluff, simplicity and clarity of product from the brand and affordability must drive this reorganization. I know I’ve beaten this to death, but these two models, easily able to utilize the technology and engineering from the upcoming STLA Large based Cherokee and mirroring the European wake up call on a hybrid Avenger, must quickly offer ICE and hybrid options for the two new vehicles at launch. Better to admit corporate miscalculations than to see these new models further damage Jeeps reputation with public indifference to their electric only pipe dreams. Filosa has much work to do, and soon, he seems to be courageous enough to buck corporate hubris and follow the invisible hand of the free market, with a century’s worth of dogma and evidence to back his efforts. Finally!
Jeep must not abandon its American Values based DNA to the myopic and woke pencil pusher self-proclaimed intellectual PhD crowd and go with proven and true red blooded, blue collar genius. That is the stuff that will save Jeep, not electric appliances.

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Drop prices blah blah stop making unreliable vehicles that are spending more time on a hoist than on the tires
They have to improve their quality tenfold ..people are starting to grow wise..Jeep Junk??? sad

Quality and reliability are always important to any brand, but to call Jeeps “junk” is a gross exaggeration of the brand. In my decades long ownership of various Jeeps, I have found them bullet proof reliable. Maybe that does not reflect other common instances, but the basic vehicle is certainly NOT junk. Eliminate the flaws yes, exaggerate these flaws helps nothing. My current Cherokee is a darn good vehicle, much better than so many other SUV products I’ve driven. Great value and satisfaction.

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The build quality of the Stellantis vehicles we have been getting lately is dreadful. Our fleet is seeing mismatched trim pieces and panel gaps. It reminds me of the Chrysler products of the 1970s. Jeep touchscreens are having issues as well.

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Maybe he could start out by making power folding exterior mirrors standard on all W & GW models. It is absolutely mind bogling that you have to move to the top trim models to get rid of manual folding mirrors. on an 80+ vehicle. More Jeep greed.

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