Dodge Hornet Falls to Second Slowest-Selling Car in America for June 2024

Four Vehicles On Top-10 List Are From Stellantis...

In the ever-changing world of car sales, keeping an eye on which models are moving quickly and which are sitting on lots can be crucial for buyers and dealers. The Dodge Hornet has found itself in an unfortunate position for the start of June. Once the slowest-selling car in America, it has now been bumped to the second spot by the Jaguar I-PACE.

2024 Dodge Hornet GT Blacktop AWD. (MoparInsiders).

The Dodge Hornet has a whopping 550 days of inventory on dealer lots. Given the current sales pace, selling all the Hornets available would take about a year and a half. With 15,679 Hornets sitting unsold and only 1,283 sold over the past 45 days, this model struggles to find buyers.

Stellantis Struggles Continue –

The difficulties faced by Dodge Hornet are not unique to Stellantis, the parent company behind brands like Jeep, Ram, and Dodge. Stellantis has consistently led the list of slowest-selling cars, and June is no exception. Four of the top ten slowest-selling models belong to the Stellantis family.

Make Model Market Day Supply Total For Sale Total Sold (45 Days)
Jaguar I-PACE 575 332 26
Dodge Hornet 550 15,679 1,283
Volvo C40 386 1,485 173
Nissan Titan 305 5,742 847
Chevrolet Traverse 296 11,617 1,766
Chevrolet Blazer EV 274 7,858 1,290
Jeep® Wagoneer 258 9,856 1,722
Lincoln Navigator 247 7,845 1,430
Ram 2500  231 47,611 9,281
Jeep® Gladiator 219 24,152 4,962

Jeep® Wagoneer –

2024 Jeep® Wagoneer Obsidian Series II 4×4. (MoparInsiders).

Another notable model on the list is the Jeep® Wagoneer. With 9,856 units available and only 1,722 sold in the past 45 days, the Wagoneer has a Market Day Supply (MDS) of 258 days. This extended supply indicates that the Wagoneer is also experiencing slower-than-expected sales, contributing to Stellantis’ overall struggles.

Ram 2500 – 

2024 Ram 2500 Laramie Sport Crew Cab 4×4. (MoparInsiders).

The Ram 2500 Pickup, a popular choice for those needing heavy-duty capabilities, is among the slowest sellers. There are currently 47,611 Ram 2500s on lots, with 9,281 sold in the last 45 days. This results in an MDS of 231 days, signaling a significant inventory overhang.

Jeep® Gladiator – 

2024 Jeep® Gladiator Nighthawk in Firecracker Red. (Kuntz Motor Co., Inc.).

The Jeep Gladiator, known for its off-road prowess, has 24,152 units waiting for buyers and 4,962 sold recently. With an MDS of 219 days, the Gladiator joins its Stellantis siblings in the slow-selling category, highlighting a broader trend across the conglomerate’s lineup.

What’s Causing the Slow Sales? –

Dodge Charger and Challengers on dealer lot. (MoparInsiders).

Several factors could be contributing to the slow sales of these models. Economic conditions, changes in consumer preferences, and competitive pressures from other brands all play a role. Additionally, the rise of electric vehicles (EVs) and hybrid models may be shifting consumer interest away from traditional gasoline-powered vehicles like those offered by Stellantis.

Stellantis vehicles, such as the Dodge Hornet, Jeep Wagoneer, Ram 2500, and Jeep Gladiator, face additional challenges. Higher prices, high interest rates, and low incentives are significant hurdles compared to the competition. In a market where consumers are becoming more price-sensitive, these factors make Stellantis models less attractive.

Stellantis’s challenge remains to attract buyers in a crowded and evolving market. Dealers may need to offer significant incentives or rethink their sales strategies to move these vehicles off their lots. Addressing these pricing and financing issues could improve sales and reduce the high inventory levels.

A Buyer’s Market for Some Models – 

This situation can present opportunities for consumers. A high MDS often means dealers are more willing to negotiate to move inventory. Now might be the time to strike a deal if you’re in the market for a Dodge Hornet, Jeep Wagoneer, Ram 2500, or Jeep Gladiator.

As we continue to navigate the complexities of the current car market, monitoring inventory levels and sales trends can provide valuable insights for buyers and industry watchers alike. 

Source: CarEdge.com

Robert S. Miller

Robert S. Miller is a diehard Mopar enthusiast who lives and breathes all that is Mopar. The Michigander is not only the Editor for MoparInsiders.com, 5thGenRams.com, and HDRams.com but an automotive photographer. He is an avid fan of offshore powerboat racing, which he travels the country to take part in.

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The millions wasted on the Wagoneer would have been been better spent on a Journey replacement, an updated fuel efficienct 4, and an upgrade to the Hemi to make it meet emissions regs.
Now they have nothing in the CRV, Equinox segment, no V8 when GM and Ford still have them, and only now some different 4 bangers.
Wait till people realize they can only get a 2.0 in a GC instead of the 3.6 and maybe no Hurricane to replace the Hemi. It has the potential to make the slow seller list.

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Build a compact SUV without all the issues with options to upgrade the engine. Honestly Mopar put an R/T badge on a vehicle that, in my opinion barely gets out of its own way. You might appeal to the right crowd to boost sales. There are very few choices out there for a compact/small SUV that actually moves.

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Need to send some to my dealer because they can't keep them in stock. Who is holding them?

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Build a compact SUV without all the issues with options to upgrade the engine. Honestly Mopar put an R/T badge on a vehicle that, in my opinion barely gets out of its own way. You might appeal to the right crowd to boost sales. There are very few choices out there for a compact/small SUV that actually moves.

Lets not pretend that is actually slow. It not as fast as Hemi cars but it far from slow.

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No time to panic on the Hornet, but time to adjust the formula. it is not the first time corporate management has botched a North American launch of an American branded vehicle. One only needs to recall the mismanaged Dodge Dart, which started life equipped like a European car, with over blown expectations and greedy dealers looking to cash in on a hot item. Some minor adjustments followed after negative press and tarnished impressions then lead to cancelling an outstanding mature product without even a next generation update. Imagine how much better things would be for Dodge with a next generation or two compact Dart in their line up today. Sound like the Hornet launch to you too?
The Hornet is an excellent vehicle that has been over price, emphasizing performance over value in a market that demands that above all from a compact crossover.Marketing is still beating a dead horse when it needs a quick reboot.
Dodge did a reasonable styling effort on the Hornet, but not altering the basic rear end styling, tail lights in particular, was a mistake. Now the negative nannies are out there trashing the car and public sentiment is falling. Stupid stupid, stupid. Did I mention stupid?
Time to lower prices, get some better MPG capability and build a performance coupe off the platform that could be the performance compact vehicle they tried to build with the Hornet. This might be the investment needed to capitalize on the engineering costs without another mismanaged vehicle to apologize for that could have easily been avoided. Make it quick, your losing a good vehicle, or two, if you delay any longer. A coupe spin off just might save the day for Dodge. I call that Smart.

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