Dodge Hornet Tops The Top-10 Slowest Selling Vehicle List

Dodge Dominates The List With Hornet, Charger, and Challenger...

Stellantis continues to be in trouble going into February, with seven of the automaker’s vehicles making the top-10 of the slowest-selling vehicles. According to the automotive data website CarEdge.com, it marks the sixth straight month where the automaker has dominated that list.

Make Model Average Selling Price Market Day Supply Total For Sale
Dodge Hornet $41,114 480 13,110
Dodge Charger $44,375 477 33,629
Ford Mustang Mach-E $55,094 362 24,292
Dodge Challenger $52,553 360 24,582
Chrysler 300 $43,214 346 5,154
Ram Ram 3500 $79,378 342 2,797
Audi e-tron GT $117,057 327 915
Ram Ram 2500 $70,129 318 1,723
Jaguar F-Type $100,134 315 714
Maserati Levante $99,721 301 829

Dodge Hornet – 

2024 Dodge Hornet R/T eAWD Blacktop. (MoparInsiders).

At the top of the list is the new compact Dodge Hornet. The new Alfa Romeo Tonale-based crossover was supposed to be the vehicle to bridge the gap between internal combustion (ICE) powered vehicles and the brand’s path towards electrification thanks to being the brand’s first plug-in hybrid vehicle (PHEV) with its R/T offering.

Unfortunately for the Hornet, the formula is not working. The Italian-built Dodge currently shows a 480-day supply of inventory, waiting to find a new home. Several issues are facing the Hornet at the moment. While the Hornet does feature best-in-class performance numbers and standard all-wheel-drive (AWD), that C-UV segment has never been one that prides itself on performance. Instead, most customers looking for a C-UV are looking for something based on value. The Hornet is one of the pricier vehicles in its class and the data shows that, with an average transaction price of $41,114.

It’s no secret that Dodge does need a few high-volume mainstream vehicles to make an impact on the brand. After the discontinuation of the brand’s volume vehicles (Grand Caravan and Journey) in 2020, the brand focused everything on Charger, Challenger, and Durango. Without its high-volume mainstream offerings, Dodge’s U.S. sales have fallen from 422,886 units in 2019 (Grand Caravan and Journey making up 197,334 of those units) to just 199,458 units in 2023.

Dodge currently has 13,110 in its U.S. dealer inventory. Keep in mind that Dodge announced at its Speed Weeks event in August 2022 that the day following the vehicle’s launch, its dealer body had ordered 14,000 units. For 2023, Dodge sold just 9,314 Hornets in the U.S., compared to the 96,173 units of the Jeep® Compass and 26,011 units of the Jeep Renegade (which was discontinued after December 2023 due to poor sales in the U.S.), both of which are based on variants of the FCA Small-Wide 4×4 architecture that underpins the Hornet.

Dodge Charger / Dodge Challenger / Chrysler 300 – 

Dodge Charger and Challengers on dealer lot. (MoparInsiders).

Despite the end of the HEMI®-powered muscle car era coming to an end in 2023, Dodge and Chrysler are seeing their beloved L-series cars on the list of America’s slowest-selling vehicles. The current inflation rate, interest rates, insurance rates due to high theft, and dealer markups are huge factors as to why these cars are selling very slowly. 

It also didn’t help that Dodge continued to raise prices on the cars leading up to their discontinuation.

Right behind the Dodge Hornet, the Dodge Charger is sitting in the second spot on the list. With an average transaction price of $44,375, there continues to be a 477-day supply of inventory sitting on lots, which is approximately 33,629 units.

Since 2020, the base MSRP of a non-widebody Dodge Charger Scat Pack has jumped from $41,490 in 2020 to $51,925 in 2023. That’s a massive jump!

Following the Charger, the Challenger makes up the fourth spot on the list and follows Ford’s lackluster Mustang Mach-E electric crossover. Currently, the Challenger has an average transaction price of $52,553 in the U.S.; however, despite Dodge’s “Last Call” effort, there continues to be a 360-day supply on dealer lots. CarEdge reports that there are 24,582 units of Dodge’s retro-styled two-door muscle car left on lots.

Like the Charger, the Challenger has seen huge increases in pricing. To compare apples to apples, the base MSRP of a non-widebody Dodge Challenger R/T Scat Pack has jumped from $42,085 in 2020 to $48,265 in 2023.

Following the Challenger is the Chrysler 300 in the fifth spot on the list. With no successor and a limited number of performance models being produced for 2023, the Chrysler 300 currently has a 346-day supply of inventory on dealer lots. That works out to 5,154 units still left out there. With an average transaction of $43,214, the 300 remains the best bargain over its Dodge siblings.

Ram 2500/3500 Heavy Duty – 

2024 Ram 2500 Laramie Night Edition Crew Cab 4×4. (MoparInsiders).

Surprisingly, both of Ram’s mainstream Heavy Duty offerings are shown on the list, with the Ram 3500 taking the sixth spot and the Ram 2500 sitting in the eighth position.

Due for a mid-cycle action (MCA) or refresh at the end of this year, both the 2500 and 3500 have continued to ride on the same fourth-generation Ram architecture since 2010. While both trucks did get a significant update in 2019 pushing them to the front of the heavy-duty segment, both General Motors (GM) and Ford have introduced new trucks, making the 2500 and 3500 the oldest offerings.

The Ram 3500 currently has a 342-day supply of inventory on dealer lots, while the Ram 2500 sits with a 318-day supply. This leaves 2,797 units of the Ram 3500 and 1,723 units of Ram 2500 trucks left in inventory across the U.S. CarEdge states that the average transaction price of the Ram 3500 is $79,378, while the Ram 2500 is $70,129.

In recent weeks, Ram has put incentives on both trucks with select trims having as much as 10% below MSRP on the hoods of them.

Maserati Levante – 

Maserati Levante V8 Ultima Limited Edition. (Maserati).

The last Stellantis vehicle to be on the top-10 list is the Maserati Levante. The aging E-segment luxury SUV has never been a strong seller in the U.S., however, the Levante is truly showing its age against the competition. Maserati just released the final run of high-performance V8 models, as the Italian luxury marque shifts towards electrification.

Looking at the numbers the Levante currently has a 301-day supply of vehicles on dealer lots in the U.S., when you break that down by current sales and the 829 units of inventory. Keep in mind, the Levante is a luxury SUV with a $99,721 average transaction price, placing it out of the reach of many.

Source: CarEdge.com


Robert S. Miller

Robert S. Miller is a diehard Mopar enthusiast who lives and breathes all that is Mopar. The Michigander is not only the Editor for MoparInsiders.com, 5thGenRams.com, and HDRams.com but an automotive photographer. He is an avid fan of offshore powerboat racing, which he travels the country to take part in.

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they are expensive and sales people don't understand the vehicle.

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ask me how I know

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Sad.y one might have predicted this combination of negative factors that has damaged the Hornet right from the start. It is, in my opinion a good looking small crossover trying hard to be a muscle SUV that Dodge bet a bunch on and bet wrong. I have no answer but to say, many predicted this one. I get the same bad feeling about the new Charger. Going for electric muscle just might kill Dodge.
Hope I’m wrong.

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I’d understand the huge supply for Charger, Challenger and the 300, since the old L-cars production ended in Dec and the new Charger replacement production won’t start until, maybe, the second half of the year.
Since being the last of the run, and as with other manufacturers, price gouging is expected, but not Stellantis expected.

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I looked at Hornets and might as well get a Tonale they end up being the same price in the end. They are packaged and equipped oddly. To get leather is difficult. The dealers don't have idea about how the cars work.

Here is big thing they aren't keep them charged. I saw more dead then alive.

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