Earlier this evening, the Jeep® brand launched a new 60-second commercial campaign for the all-new 2020 Jeep Gladiator on tonight’s first NFL football game of the season featuring the Green Bay Packers and the Chicago Bears. The new commercial shows the brand’s new strategy towards the high-profile placement exposure for its popular new midsize pickup.
Entitled “Seats” the commercial speaks to the “restless,” those who can hardly sit still, who need to move, roar, and ride. The new ad was created in partnership with the Jeep and agency DDB Chicago. It features the song “Gladiator” by artist ZAYDE WØLF.
“As the name evokes, our all-new Jeep Gladiator is meant for action, to conquer,” said Marissa Hunter, Head of Marketing, FCA North America. “Whether you choose to go open-air, doors-off, through rock, sand, snow or the urban jungle, Jeep Gladiator’s rugged utility and functionality is not meant for those in the spectator seats. Gladiator is 100% Jeep 4×4 and 100% truck. A game-changer that embodies the truest spirit of freedom – something only found in a Jeep vehicle.”
“The Jeep Gladiator is more than just a truck,” added Hunter. “It opens the door to the Gladiator lifestyle, which means we’re going to find consumers wherever they’re chasing or pursuing their passions, whether it’s sports, outdoor adventure, current events and so much more. That means our media plan couldn’t be one dimensional either, so beyond sports properties, our television, digital and social strategy is coordinated to fully optimize the dimensionality of consumers who see the Jeep Gladiator as the perfect complement to their active lifestyle.”
Jeep will be placing an aggressive advertising campaign for the 2020 Jeep Gladiator, which will include more digital media strategically surrounding outdoor content, such as off-roading, rafting, snowmobiling, and other lifestyle sports.