Last week, during Dodge’s Speed Week announcements at M1 Concourse in Pontiac, Michigan, Dodge CEO Tim Kuniskis stated that Dodge would be producing six unique buzz models to celebrate the end of the HEMI era of the L-series cars.
The cars were presented to members of the press and invited guests, on the back of a Reliable Carriers car hauler outside the event. Each car was covered with a unique car cover, with a theme hinting at the special edition, engine designation, and the number of units to be produced.
“We’re also marking this badass era with six unique special editions,” Kuniskis explained. “Each of these six models pays tribute to a car that came before it. You guys know we love the teasers. Now here is the catch, the specific details on the individual editions is going to be kept under wraps until the dates shown on the car covers outside on the carrier”.
“Here’s a critical point, these buzz models are not going to be available for order,” Kuniskis stated. “None of you can order them. We’re going to configure and build every one of them and we’re going to ship them to the top-volume muscle car dealers in the country so the key is to lock up your allocation as fast as you can for that last year. Now, I am not going to lie this is going to be really tough. It’s going to be almost an impossible task to make everybody happy and we’re not going to.”
The first of the six cars is scheduled to be unveiled tomorrow, August 24th.
From the car cover, we know that the car will be a 6.4-liter (392 cubic-inch) SRT HEMI V8-powered Challenger. There will also be 1,000 units produced of this first buzz model.
As part of the “Never Lift” campaign, Dodge also gave out hints for each of the models on its “24 Months of Muscle” calendar. This first vehicle is represented by a salt and pepper shaker. If you look at the pattern on the car cover, you will quickly notice it matches the paint scheme from the 2016 Dodge Challenger Shakedown Concept.
The Challenger Shakedown Concept was a 1971 Dodge Challenger that Mopar altered into a modern resto-rod. It featured a 6.4-liter HEMI V8 crate motor, shaker hood, and custom Gloss Black and Gloss Red stripes that hugged the scoop and flowed down to the fascia and also up and over the roof to the tail, extending around and underneath the valance.
The car also features shaved door handles, drip rails, and a fuel door, which was located to the trunk. It incorporated front headlamps and taillamps from the 2017 Dodge Challenger “massaged” to mesh seamlessly with 1971 Challenger proportions.
Inside, there were Dodge Viper front seats that were re-trimmed in black Katzkin leather bolstered by Black Alcantara inserts and Red stitching matching the embroidery on a Dodge Viper steering wheel, which featured a custom Satin Black airbag cover and shroud. The Black leather shift boot added some additional modern Challenger DNA, capped with an SRT Hellcat gear shifter. Mopar instrument panel gauges in Black contrasted with the Gloss Carbon Fiber instrument panel cluster trim. The center console, steering wheel trim, and door panels were also done in Gloss Carbon Fiber. A Black “Shakedown” badge outlined in Red was stamped on the dash.
We expect this buzz model to follow a similar exterior treatment to the concept.
The next buzz model is scheduled to be released on August 31st, so stay tuned as we will discuss that model, later in the week.
UPDATED: To see the 2023 Dodge Challenger R/T Scat Pack Shakedown, CLICK HERE: