The Dodge//SRT brand is getting “amped” up for summer, as the brand is hinting at its new performance direction, launching a multi-day Dodge Speed Week event, August 12th to 20th, 2022, on historic Woodward Avenue.
“There’s no better place to unveil a new performance direction for the Dodge brand than right on Woodward Avenue in metro Detroit, with tens of thousands of our closest fans and friends,” said Tim Kuniskis, Dodge//SRT CEO. “We introduced our two-year Never Lift road map last year at Roadkill Nights, and this year the event will serve as the prelude to going wide-open throttle on Never Lift. All I can say is the future of our brand will be on display during Dodge Speed Week, and we’re throwing open our garage doors so our fans can get a peek for themselves. It’s going to be an “electric” summer for Dodge.”
Dodge Speed Week will be highlighted by three different product unveils, scheduled to take place in front of the media and selected invited guests on three separate evenings, August 15th to 17th, 2022. Dodge will also make its return to the formal Woodward Dream Cruise weekend for the first time since 2019, staging a full brand display on Woodward Avenue.
The Dodge Speed Week schedule looks like this…
- Day #1 – Friday, August 12th, 2022: Press Preview for MotorTrend Presents Roadkill Nights Powered by Dodge at M1 Concourse in Pontiac, Michigan.
- Day #2 – Saturday, August 13th, 2022: MotorTrend Presents Roadkill Nights Powered by Dodge returns to Woodward Avenue outside M1 Concourse.
- Day #3 – Monday, August 15th, 2022: Current Muscle Car Announcement
- Day #4 – Tuesday, August 16th, 2022: “Gateway” Muscle Announcement
- Day #5 – Wednesday, August 17th, 2022: “Future Muscle” Announcement
- Day #6 – Saturday, August 20th, 2022: Dodge Woodward Dream Cruise Public Display will open.
It has been no secret that Dodge will introduce two new vehicles this summer. One vehicle is the all-new 2023 Dodge Hornet C-UV. The new crossover will share much of its design with the new Alfa Romeo Tonale. It will be the first electrified Dodge production vehicle, featuring a 1.3-liter plug-in hybrid electric (PHEV) powertrain. It will also feature a turbocharged 2.0-liter inline-four-cylinder, for those looking for added performance.
It is believed that the Hornet will be unveiled this summer. We are told production of the Hornet, should begin sometime in Q4 2022 (pending the ongoing semiconductor shortages). If it does reach production in Q4 in Italy, we expect with shipping across the Atlantic that Hornet could arrive in early Q1 2023.
The other vehicle will be a conceptual version of the next-generation Dodge Challenger battery-electric vehicle (BEV) eMuscle car. It will be the first 100% electric Dodge vehicle once it hits the market in 2024. Dodge has teased us with a few images during the Stellantis EV Day 2021 presentation.
The car will be based on the STLA Large architecture, a derviative of the Giorgio architecture that underpins the award-winning Alfa Romeo Giulia and Stelvio. Expect a 800-volt architecture and up to 1,200 horsepower of paving melting power through an all-wheel-drive (AWD) system.