Back in February, we showed you a teaser photo of the upcoming 2021 Fiat Strada pickup. For those who aren’t familiar with the Strada nameplate, the compact pickup serves as a segment leader in the Brazilian marketplace and is sold under both the FIAT and Ram Truck brands in several markets across the globe. Now, Fiat has decided to release a teaser site prior to the launch of its new truck, releasing a few new details.
The small compact pickup, slots under the popular Fiat Toro (also known as the Ram 1000). The Strada has been the leader in its segment in Brazil for the past 20 years, with almost 60% market share. That’s pretty incredible for any size pickup truck. But now, the Fiat is gearing up to release its best and biggest Strada pickup yet. For the first time in its history, the Strada will feature a true Double Cab four-door configuration that can seat up to five passengers.
While the Double Cab model already made its debut in the teaser picture, the FIAT brand has decided that it was a good time to show off its Single Cab model. Being larger than the previous models, the new Strada has more cargo capacity than ever before. The Single Cab can a volume of 1320 liters (or 47.8 cubic feet) with a capacity of 720 kg (or 1587 lbs), and 844 liters (or 29.8 cubic feet) and 650 kg (or 1433 lbs) for the Double Cab models, which still takes more passengers. Not too bad of numbers when you compare it to the last generation 2011 Ram Dakota that had (or 46.6 cubic feet) with the Club Cab model and 1082 liters (or 38.2 cubic feet) with the Crew Cab model.
Under the hood, there will be two powerplants available for the 2021 Fiat Strada. Customers will be able to choose from a gasoline 1.4-liter engine making 88 horsepower and 123 Nm (or about 91 ft.-lb) of torque, as well as a 1.3-liter gasoline engine generating 110 horsepower and 139 Nm (or about 103 ft.-lb) of torque. Both engine choices will be paired to a 5-speed manual transmission. No automatic transmission options here.
There will be the choice of three different trim levels for the FIAT branded version of the truck, the entry-level Freedom trim, mid-range Endurance, and the top-of-the-line Volcano trim.
The interior of the new Strada is simple but looks handsome. Steering wheel controls are the same found on the aging Dodge Journey and Grand Caravan models as an effort to keep the cost down. The interior shares similar styling to the Toro, but uses cheaper materials. A 7-inch Uconnect infotainment system can be equipped and offers Apple CarPlay and Android Auto for the first time in the Strada lineup.
As for safety features, a rear backup camera and electric power steering are standard. LED headlamps, four airbags, as well as E-Locker – Advanced Traction Control (TC+), stability control, hill start assist are all standard equipment on the higher-level Volcano model. LED headlamps and four standard airbags in the double cab configuration, as well as E-Locker – Advanced Traction Control (TC +), stability control and ramp start assistant in all versions in the new truck, to name just some of the equipment.
FIAT has yet to release pricing numbers for the new Strada. Pre-ordering has opened for those who live in the Brazilian marketplace. For those of us who live in Canada and the United States, think again about getting your hands on the new “mini-truck”. Although, we expect it to replace the current Ram 700 in Mexico.
2021 Fiat Strada Image Gallery: