Yesterday, Dodge announced it was extending its “Never-Lift” campaign to include a new “Last Call” performance festival at Las Vegas Motor Speedway on Monday, March 20th, 2023. The festival will play host to the unveiling of the final 2023 “Last Call” limited edition, a farewell to the current-generation muscle car. It was also showcase the Dodge brand’s future e-muscle car with the Dodge Charger Daytona SRT Concept.
Besides highlighting the final “Last Call” vehicle, which we discussed last night, each of the six “Last Call” vehicles will be shown at the event as well. That includes the Dodge Challenger Shakedown, Dodge Charger Super Bee, Dodge Challenger and Charger Scat Pack Swinger, Dodge Charger King Daytona, and Dodge Challenger Black Ghost.
The Dodge Charger Daytona SRT Concept has continued to evolve each time it has been shown. We expect to see another adaption at the performance festival.
In August, the Charger Daytona SRT made its debut in its “Greys of Thunder” paint scheme, the car was then shown at the SEMA show in Vegas painted in the beautiful “Stryker Red” from the Gen5 Dodge Viper GTS. In addition to the new look, the SEMA car showcased the Direct Connection Stage 2 Banshee performance upgrade and ditched the initial 21-inch Turbine-styled aluminum wheels in favor of Direct Connection 18-inch lightweight carbon-fiber concept wheels wrapped in 305mm drag radial rubber. At the LA Auto Show, the car once again changed wheels, in favor of a 21-inch Split 5-spoke design.
“The Dodge ‘Last Call’ event will be a celebration of Dodge performance,” said Tim Kuniskis, Dodge CEO. “While the ‘Last Call’ special-edition model we will reveal at Las Vegas and the electrified Dodge Charger Daytona SRT Concept represent different performance eras for our brand, both are linked by a commitment to delivering the Brotherhood of Muscle a vehicle that drives like a Dodge, looks like a Dodge and sounds like Dodge. No matter the era, Dodge will always be about muscle, attitude, and performance, and that’s what this event will celebrate.”
The festival will also feature drag racing on “The Strip” at Las Vegas Motor Speedway, Dodge Thrill Rides, a Dodge-themed car show, celebrity appearances, a post-event afterglow, and more. Think of it as a west coast version of Roadkill Nights. The event will be open to the public and those who can’t attend will instead be able to watch via Livestream.
Stay tuned to MoparInsiders.com, as we will continue to drop more information as we get closer to the event.