In just under a month, the automotive industry will swarm to the Las Vegas Convention Center for the 2022 Speciality Equipment Market Association (SEMA) show. Dodge has already announced that its final 2023 “Last Call” commemorative edition model will not be showcased at the event due to product and supply challenges, but we have since learned about something else Dodge has planned for the trade show.
“Stay tuned for SEMA this year,” Kuniskis said. “We’re going to show a different version of this car at SEMA. Because we know it’s absolutely critical to our buyers, 50% of them modify their cars today.”
“So at SEMA, we are going to show you a different flavor of this, a different look, [and a] different feel to this car and we’re also going to talk about how and why we launch Direct Connection well in advance on ICE (internal combustion engine) so that we could transition to electrification,” he stated.
During Dodge Speed Week events, Kuniskis explained that the Direct Connection catalog would offer additional power levels for those who crave more performance. “The Charger Daytona will launch with three power levels, all the way up to this 800-volt Banshee system,” Kuniskis said during the event. “But we’re also developing nine power levels through Direct Connection.”
“Direct Connection is also going to allow our drivers to unlock the features they want,” he continued. “Like a slam mode, drift mode, drag mode, and yep even a donut mode.”
With features like the patent-pending Fratzonic Chambered Exhaust system, we expect Direct Connection to offer customizable sounds, as well.
It will be interesting to see what the Direct Connection team has in store for the brand’s new electrified muscle cars. I am personally interested to see how the Direct Connection support will work with over-the-air (OTA) updates and how it will continue to maintain support for its dealer network.
Hopefully, we will have some answers soon.
“People are going to want to modify their cars regardless of what is pushing them,” Kuniskis stated.