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Did you realise that for BEV product they showed mostly FCA models (much 500, Ducato) in the films, despite having much more PSA product on the EV market?
Electrification wasn't a problem for FCA. I mean engineering part. They did it all, or almost all. But some things are not yet on the market like Giorgio-BEV, some are put in the freeze like more models on eMini. And FCA's scope of electrification technologies is much broader than PSA's. I think that's understandable.
B segment PHEV? It's not viable because of costs. Maybe on B+ SUV models which are priced at the same level as C-segment hatchbacks. Actually price is at the C-segment hatchback level.
Look for example at ZF's electrification market analysis. They said that for A and B segment PHEVs are not viable solution.