RAM might lead the commercial brands direction from the US, but please not lead the engineering of euro-centric products from Fiorino up to the Ducato. Don't fck up the company's most successful (in EU market share) product. About RAM as the brand: It's pretty unknown in Europe, why would a market leader though away all its reputation? Different Badges aren't that expensive. If they had to unify, why not rather FIAT?
There must have been a reason why Ducato and Daily were separate products for decades, even when both were und Fiat Spa. I think the daily is heavier/bigger and even RWD (?)
Interesting story about brand change from FIAT (and others) to IVECO at the German Wiki:
I don't think changing the name from Fiat Professional to RAM will cause it to lose customers.
I do agree that not every product should be micromanaged from North America. Doesn't make any sense to do that, and I seriously doubt they would.
As for the Promaster and Daily, I understand why they've been on different platforms until now, but with electrification, I don't know that it would make sense anymore. I have no idea, I'm just guessing. Front wheel drive and rear wheel drive and light vs heavy duty etc, is all kinda moot.
You're basically talking about large boxes with batteries in the floor and electric motors at either or both ends. Maybe some sort of Hydrogen fuel cell power. In any event, I'd think it would behoove Iveco to get on board with the scale STLA can offer.
I'm also wondering if there could be a convergence between Iveco and Ram more broadly. I know one sells Light commercial vehicles and the other Medium to Heavy, but the Promaster and Daily is one place they might be able to work together to mutual benefit.
I'm also bringing this up because I remember reading that the planned sale of Iveco seemed to be put off, so I wonder they have reconsidered their entire future planning.
Maybe this could one day lead to Iveco/Ram Medium duty 6500-7500 trucks being offered here in the US, which would be great to grow the brand to further take on Ford.
Maybe they could be "collaborations" instead of mergers, since they don't really belong in the same corporate group, especially since they just de-merged the groups a few years back.