Fiat has officially announced the launch of its first SUV coupe, the Fiat Fastback, in Argentina. This model represents Fiat’s most significant release in recent years, blending the best features from various automotive segments. The Fastback boasts the largest cargo space in its category, a spacious interior, high ground clearance, and the sporty performance of turbo engines.
A New Market for Fastback –
The introduction of the Fastback marks Fiat’s entry into the SUV coupe market, a new and exclusive category for the brand. Positioned as the top model in Fiat’s passenger car lineup, the Fastback is a testament to Fiat’s commitment to innovation and market expansion.
“Fastback is the new representative of Fiat’s repositioning in the Argentine market. A new SUV that points to the future of the brand and reaches a new level in the perception of value for our customers. Fastback brings together the best of design, habitability, and performance on the market at a level that we only find in the upper segments,” said Martín Zuppi, General Manager of Stellantis Argentina.
Cutting-Edge Platform and Safety Features –
Developed on Stellantis’ MLA platform, one of the most modern and versatile in the industry, the Fastback is both modular and robust. This platform ensures that the Fastback is one of the safest cars produced in Latin America. The body comprises 87% high-strength and ultra-resistant steel, designed to effectively dissipate impact energy during a collision, thereby protecting the passenger compartment.
The Fastback is equipped with four airbags—two front and two side airbags—that provide dual protection for the head and chest. The vehicle’s impressive 7.6-inch ground clearance places it among the best in its category, and the Dynamic Vectoring Torque (DVT) system ensures a low roll in corners despite its height.
Impressive Dimensions and Handling –
With a length of 174.4 inches, the Fastback is the longest of its main competitors. Its approach angle of 20.4 degrees and departure angle of 21.2 degrees allow it to navigate urban obstacles and dirt roads easily.
The Fastback also features advanced driver assistance systems, such as autonomous emergency braking, active lane keeping, and automatic high beam control. Additionally, it has an electronic handbrake with an Auto Hold function, which keeps the brake engaged after the driver removes their foot from the pedal, enhancing convenience during uphill stops, at traffic lights, or in traffic jams.
Anticipation in Argentina –
Following the Fastback’s successful launch in Brazil, where Stellantis manufactures it, there is great anticipation about its reception in Argentina—the second-largest car market in South America. The combination of design, safety, and performance is expected to appeal to Argentine consumers, solidifying Fiat’s presence in the competitive automotive market.
The Fiat Fastback’s entry into the Argentine market is a strategic move that highlights Fiat’s dedication to providing innovative, high-quality vehicles tailored to diverse consumer needs. As the Fastback takes to the roads, it represents a new model and a new chapter for Fiat in Argentina.
2024 Fiat Fastback Abarth T270 Image Gallery:
