Yesterday, we talked about the official unveiling of the Ram 1500 Classic (DS) for the Brazilian market earlier this week. Since then, we have learned that Ram Brazil sold an amazing 1,465 units of the Classic on its launch night alone. Clearly, the aging fourth-generation half-ton pickup still has appeal in the international marketplace.
It’s not surprising. Ram Brazil has had several successful vehicle launches over the past two years. Last March, the American pickup brand sold 1,109 units of the Ram 3500 in just 5 hours after its launch. May saw the special edition Ram 2500 Rodeo sell out of its production run of 100 units in 10 hours. And the Ram 1500 Rebel had the same amount sold in 18 hours, in December of 2020.
“As has become commonplace, we have yet another launch that exceeds our expectations,” said Breno Kamei, Vice President of Ram South America. “Ram Classic is the brand’s new gateway to Brazil and represents another step in our expansion process in the country.”
The arrival of the Classic confirms the prediction that 2022 will be the best year for Ram in Brazil. “Ram Classic arrived with everything to reinforce our sales, which continue to be overheated and will result in another record year for the brand. On the first day, we consumed the entire volume planned for this semester, a phenomenal success”, says Everton Kurdejak, Ram’s Vice President of Commercial Operations for Brazil.
The Ram 1500 Classic is the most powerful vehicle in its class, alongside the Ram 1500 Rebel (DT). The Ram 1500 Classic Laramie comes with a long list of standard features such as dual-zone air conditioning, power heated and ventilated seats, 20-inch aluminum wheels, premium Alpine sound, an 8.4-inch Uconnect 4C touchscreen with navigation, and wireless Apple CarPlay and Android Auto.
Pricing for the Ram 1500 Classic Laramie begins at R$ 349,990 (or about $66,693 USD). For those in Brazil who want more sportiness, the 1500 Classic Laramie Night Edition will set Brazilians back R$ 359,990 (or $68,761 USD).