After having a successful third quarter of sales in the United States, the Alfa Romeo brand is releasing a new marketing campaign titled “Control”. The new campaign will run across select broadcast and cable TV networks, digital streaming services, and social media. The new commercial features a voice-over by actor Alexander Skarsgård, who appeared in the Alfa Romeo “Type A” campaign earlier this year, shines a spotlight on both of the high performance 2020 Alfa Romeo Giulia Quadrifoglio and Stelvio Quadrifoglio.
The commercial features choreographed stunts with the Alfa Romeo Giulia and Stelvio and shooting them with long-exposure video. This creates light trail visuals and showcases the design, performance, and “control” that customers have when behind the wheel of an Alfa Romeo.
The commercial features the song “Control,” by Emmit Fenn and was created in partnership with GSD&M.
“For Alfa Romeo, the driver is always at the center,” said Tim Kuniskis, Global Head of Alfa Romeo and Head of Passenger Cars – Dodge, SRT, Chrysler and FIAT, FCA – North America. “This driver-centered focus, highlighted by the new campaign, is enhanced by Alfa Romeo’s updated cockpits featuring premium appointments, a standard 8.8-inch center touchscreen display, state-of-the-art connectivity, and available level II autonomous driving capability, offering our customers more options, ‘control’ and an exhilarating driving experience.”